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The Toyota Way

The Toyota media event last Saturday at the carmaker's factory in Valenciennes, France, had less to do with the TF106 and more to do with the Japanese company's winning philosophy. The attitude that turned Toyota into the second largest automaker in the world and one of the most profitable ever, is starting to show its signs in the Formula One team's preparations. Dieter Rencken looks for kaizen in Cologne

After Toyota's media launch of the TF106, each attending media member was presented with a rather smart padded computer bag, a comprehensive media guide, a copy of the team's One Aim quarterly magazine, and a hard-covered management book.

Entitled 'The Toyota Way' and written by Jeffrey Liker - a professor of industrial and operations engineering at the University of Michigan - this book, first published in 2004, seemed rather a strange gift for a bunch of hacks generally far removed from corporate matters and boardroom politics.

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