Motor1.com launches Italian version

The Italian version of Motor1.com is online now! The site is based on the OmniAuto.it experience; founded in 2000, it is the go-to for everything automobile, and has Italy's number one youtube car channel

Motor1.com launches Italian version

Motor1.com was developed by international web experts, built on a platform already active in 9 countries, ready to continue OmniAuto.coms reputation for excellent content, one of the aspects that contributed to the sites growth and success throughout the years.

The new site has the latest in digital technology: it is 100% responsive, with a mobile-foward approach, making navigation similar to that of an APP. Users can sign in directly from the browser, and the interface specialises in multimedia content, optimising viewing of high-definition photos and videos, regardless of what device is being used.

The high-quality content is in the hands of a growing editorial staff, actively reporting in Milan and Rome, equipped with a new recording studio dedicated to video production.

The new platform allows for better content organisation, divided into four navigational paths:

What's New: a constantly updated section dedicated to breaking car news, upcoming product launches, and trending concepts. There will be 20 listings providing information concerning every facet of the motor world.

Trials: Motor1.com's backbone is their trial format, consolidated by the success of the #PerchèComprarla review videos (the brand is the largest on the Italian market). There are also Classic Car, daily performance, street trials and special trials formats.

Information: the editorial channel dedicated to tutorials and practical information for everyday car use.

Pricing: a fully revamped section that makes buying intuitive and fast: the user can integrate a calculation of new car pricing with the editorial content.

"Establishing our version of Motor1.com is a cornerstone in the history of our publication and publishing house; we have reach incredible results in 18 years. The global platform allows us to grow without sacrificing the editorial quality that has made OmniAuto.it a touchpoint in the automotive panorama. Our people are the foundation of our strategy, and our journalists and testers are more than reporters; they are key players. This continues thanks to our video content production, with the objective of consolidating our place as Italy's number one youtube automobile channel" Alessandro Lago, Motor1.com Italia director and OmniAuto.it founder.

"When our group joined the Motorsport Network three years ago, they did so with the ambition of becoming the worl'ds leading online car magazine. Today, we can definitely say that we have done this. We are so proud to be part of this network and to take advantage of an international platform and shared content from the other eight countries that make it up: America, the UK, France, Germany, Spain, Hungary, Turkey and Brazil. The creation of the Italian version is an important step in Motor1.coms international growth." Filippo Salza, Edimotives CEO and President of motor1.coms European Operations.

shares
comments
Five things you might have missed at the Azerbaijan Grand Prix
Previous article

Five things you might have missed at the Azerbaijan Grand Prix

Next article

Red Bull gives Dan Ticktum Super Formula call-up

Red Bull gives Dan Ticktum Super Formula call-up
Rating the best drivers of the century so far Plus

Rating the best drivers of the century so far

Autosport's Top 50 feature has been a staple of the magazine for the past two decades since its first appearance in 2002. Here are the drivers that have featured most prevalently during that time

General
Jan 7, 2022
The best motorsport moments of 2021 Plus

The best motorsport moments of 2021

Motorsport produced one of its greatest years of all-time in 2021 despite a backdrop of ongoing COVID-19 challenges and an ever-changing racing landscape. Through the non-stop action Autosport has collected the finest moments from the past 12 months to highlight the incredible drama and joy motorsport generates

General
Dec 31, 2021
The racing comeback artists who resurrected long-dormant careers Plus

The racing comeback artists who resurrected long-dormant careers

Making it in motorsport can be tough, and sometimes drivers move elsewhere before their best chance arrives. Here are some of those who made it back

General
Dec 26, 2021
The hidden racing gem attracting ex-F1 heroes Plus

The hidden racing gem attracting ex-F1 heroes

It’s rarely mentioned when it comes to assessing the best national contests, but the Brazilian Stock Car series that reaches its climax this weekend has an ever-growing appeal. Its expanding roster of ex-Formula 1 names has helped to draw in new fans, but it's the closeness of competition that keeps them watching

General
Dec 10, 2021
The one-time Schumacher rival rebooting his career Down Under Plus

The one-time Schumacher rival rebooting his career Down Under

Joey Mawson made waves in the middle of the last decade, beating future Haas Formula 1 driver Mick Schumacher - among other highly-rated talents - to the 2016 German F4 title. A run in F1's feeder GP3 category only caused his career to stall, but now back in Australia Mawson's S5000 title success has set that to rights

General
May 8, 2021
The lesson football’s would-be wreckers could learn from racing Plus

The lesson football’s would-be wreckers could learn from racing

OPINION: The greed-driven push for a European Super League that threatened to tear football apart is collapsing at the seams. Motor racing's equivalent, the football-themed Superleague Formula series of 2008-11, was everything that the proposed ESL never could be

General
Apr 21, 2021
The F1 and Indy 'nearly man' that found contentment in Japan Plus

The F1 and Indy 'nearly man' that found contentment in Japan

Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands

General
Feb 27, 2021
The female all-rounder who arrived "too early" Plus

The female all-rounder who arrived "too early"

From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...

General
Feb 17, 2021