James Allen appointed Motorsport Network EMEA president

Motorsport Network today confirmed that James Allen will take the senior leadership position as the group's President of its operations in Europe, Middle East and Africa and consolidated this new appointment with confirmation that the company's London office would formally become its European headquarters

James Allen appointed Motorsport Network EMEA president

Motorsport Network is a digital-first business that connects hundreds of millions of people who love cars and motorsport. The company's extensive portfolio of automotive and motorsport platforms are managed from 81 countries in 17 languages and generate in excess of 250m page views per month and also reaches 27 million TV households.

Allen, 51, joined Motorsport Network in July 2017 when he sold an interest in his digital content business and eponymous digital platform, 'JA on F1' to the group and subsequently took up a leading role in developing Motorsport Network's branded content business. With today's announcement, Motorsport Network has acquired the remaining interest in 'JA on F1' to become a fully integrated Network business.

In his new post, James will broaden his remit to lead Motorsport Network's 'digital-first' approach to its operations outside of the Americas, with a key mission to drive client value from the consolidation and alignment of the company's significant portfolio of assets in both the automotive and motorsport sectors.

The company today holds over 18m visual assets under management, owns the most extensive catalogue of international web properties in its industry verticals and is rapidly growing its linear and OTT television operations.

On his appointment, Allen said: "Motorsport Network is a unique business and I firmly believe that over the next three to five years the industry will increasingly benefit from the platform we are evolving. To have a chance to shape that platform is a singular honour.

"With the realignment of Motorsport Network towards a European hub based in London and the full integration of my business into the group, the pathway ahead is quite clear to me. With a talented team, our task is to build on the phenomenal scale that has been achieved. It's going to be hard work, but I can promise we'll move fast and be distinctive."

James grew up in a motorsport family as son of Bill Allen, a class winner at Le Mans with Lotus in the 1960s. James began his own motorsport career with the Brabham F1 team in 1990, handling the team's communications after completing a Masters in English & Modern Languages at Oxford University.

Allen consolidated his industry reputation as lead Formula 1 commentator with ITV, garnering three British Academy of Film & Television Awards (BAFTAs) during this period. He subsequently took on the post of the BBC's F1 correspondent and for two decades, he also covered Formula 1 for the Financial Times.

In 2009, James founded JA on F1, which quickly became the go-to blog platform for insight and analysis of Formula 1 and also provided the platform to instigate ground-breaking initiatives such as the 2010 FOTA Fans' Forum, F1's first fan connectivity event.

James concluded: "This is a very exciting opportunity. I'm passionate about the sport and you could say that my 29 years at the sharp end of the motorsport media business will serve me well in this new challenge."

Reflecting on James Allen's appointment, Motorsport Network's Chairman, Zak Brown said: "It's a great pleasure to confirm James' appointment today in this key strategic role. As an organisation, we have been fortunate to have someone of James' calibre, and his digital knowledge as well as his extensive personal network makes him the ideal candidate to drive the next stage of Motorsport Network's evolution."

James will report to Motorsport Network's CEO, Colin Smith, joining an experienced management team that will be augmented by a number of key appointments in the US and Europe to be announced shortly.

shares
comments
How to become a qualifying master
Previous article

How to become a qualifying master

Next article

Hit or miss? Bahrain Grand Prix F1 team-by-team ratings

Hit or miss? Bahrain Grand Prix F1 team-by-team ratings
Rating the best drivers of the century so far Plus

Rating the best drivers of the century so far

Autosport's Top 50 feature has been a staple of the magazine for the past two decades since its first appearance in 2002. Here are the drivers that have featured most prevalently during that time

General
Jan 7, 2022
The best motorsport moments of 2021 Plus

The best motorsport moments of 2021

Motorsport produced one of its greatest years of all-time in 2021 despite a backdrop of ongoing COVID-19 challenges and an ever-changing racing landscape. Through the non-stop action Autosport has collected the finest moments from the past 12 months to highlight the incredible drama and joy motorsport generates

General
Dec 31, 2021
The racing comeback artists who resurrected long-dormant careers Plus

The racing comeback artists who resurrected long-dormant careers

Making it in motorsport can be tough, and sometimes drivers move elsewhere before their best chance arrives. Here are some of those who made it back

General
Dec 26, 2021
The hidden racing gem attracting ex-F1 heroes Plus

The hidden racing gem attracting ex-F1 heroes

It’s rarely mentioned when it comes to assessing the best national contests, but the Brazilian Stock Car series that reaches its climax this weekend has an ever-growing appeal. Its expanding roster of ex-Formula 1 names has helped to draw in new fans, but it's the closeness of competition that keeps them watching

General
Dec 10, 2021
The one-time Schumacher rival rebooting his career Down Under Plus

The one-time Schumacher rival rebooting his career Down Under

Joey Mawson made waves in the middle of the last decade, beating future Haas Formula 1 driver Mick Schumacher - among other highly-rated talents - to the 2016 German F4 title. A run in F1's feeder GP3 category only caused his career to stall, but now back in Australia Mawson's S5000 title success has set that to rights

General
May 8, 2021
The lesson football’s would-be wreckers could learn from racing Plus

The lesson football’s would-be wreckers could learn from racing

OPINION: The greed-driven push for a European Super League that threatened to tear football apart is collapsing at the seams. Motor racing's equivalent, the football-themed Superleague Formula series of 2008-11, was everything that the proposed ESL never could be

General
Apr 21, 2021
The F1 and Indy 'nearly man' that found contentment in Japan Plus

The F1 and Indy 'nearly man' that found contentment in Japan

Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands

General
Feb 27, 2021
The female all-rounder who arrived "too early" Plus

The female all-rounder who arrived "too early"

From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...

General
Feb 17, 2021