Brabham announces 'new chapter' with automotive brand

Brabham has announced a "new chapter for one of the most celebrated and evocative names in motor racing history" with the launch of Brabham Automotive

Brabham announces 'new chapter' with automotive brand

The announcement offers very few details on plans for the Brabham Automotive brand, although like Project Brabham, ex-F1 racer David Brabham is the driving force behind the programme.

The name suggests that this new venture isn't just focused on motorsport, leading to rumours that, like McLaren, the famous name could be used to market a road car division.

"Today marks the start of a new chapter for one of the most celebrated and evocative names in motor racing history, with the launch of Brabham Automotive," read the statement.

"Led by multiple Le Mans winner David Brabham, the announcement marks a continuation of the family's legacy that started with his father, triple Formula 1 world champion, Sir Jack Brabham.

"Today's launch heralds the start of a new chapter in the story of a family synonymous with success.

"Drawing on vast experience from four decades of competing at all levels of global motorsport, David Brabham has combined his skill, passion and enthusiasm to guide this project ahead of its unveiling."

Speaking to Autosport's sister title Motorsport.com in an exclusive Q&A last year about the original project, Brabham said: "We're a lot further ahead than we have been, and that's mainly because what we were trying to take to market in terms of investors was bloody difficult.

"We just didn't have enough... substance.

"It was an idea and a brand, but you needed a lot of money up front to get a race team up and running the way we wanted to do it. We were just hitting our head against the wall.

"We needed to change tact, so that's what we did, we swung it slightly the other way.

"And lucky we did that, because if we'd kept going it would have come to a grinding halt.

"Just before that happened, we took another direction - and that's proved to be very positive."

shares
comments
Tommi Makinen: How sustaining success can take its toll

Previous article

Tommi Makinen: How sustaining success can take its toll

Next article

Motorsport Network announced as WEC, Le Mans digital media partner

Motorsport Network announced as WEC, Le Mans digital media partner
Load comments

About this article

Series General
Author Andrew van Leeuwen
The F1 and Indy 'nearly man' that found contentment in Japan Plus

The F1 and Indy 'nearly man' that found contentment in Japan

Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands

General
Feb 27, 2021
The female all-rounder who arrived "too early" Plus

The female all-rounder who arrived "too early"

From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...

General
Feb 17, 2021
How Radical's latest machines fare on track Plus

How Radical's latest machines fare on track

The lightweight sportscar manufacturer has not rewritten the rulebook with its latest machines, but the new SR3 XX and SR10 still provide a step forward on its previous successful models

General
Feb 8, 2021
The real-life racing rogues stranger than fiction Plus

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them

General
Jan 31, 2021
How a GP is thriving in a COVID-free territory Plus

How a GP is thriving in a COVID-free territory

The New Zealand Grand Prix's mix of rising talent and big-name stars thrilled the crowds (yes, remember crowds?) assembled for the Toyota Racing Series meeting at Hampton Downs last weekend and left distant observers craving a repeat

General
Jan 26, 2021
How a much-changed Macau GP kept the party going Plus

How a much-changed Macau GP kept the party going

OPINION: The 67th edition of the Macau Grand Prix might have been a largely muted affair to the outside world without its international influx and star line-ups, another victim to the COVID-19 pandemic, but organisers deserve huge credit for keeping the party going

General
Nov 24, 2020
Engineer's view: Motorsport's revolutionary braking tool Plus

Engineer's view: Motorsport's revolutionary braking tool

Although brake pressure and temperature logging is commonplace, measuring and understanding braking performance hasn't been so straightforward. But that's about to change following the introduction of a groundbreaking new sensor

General
Oct 1, 2020
The high-tech materials helping Renault in its F1 rise Plus

The high-tech materials helping Renault in its F1 rise

The Renault F1 team is at the vanguard of innovative solutions pushing development of the V6 turbo hybrid engine rules, embracing the full potential of material science in its bid to get back to the top

General
Sep 29, 2020