Formula E enjoys record-breaking TV viewing figures for 2020-21 season

Formula E reports record-breaking live audience viewing figures for the recent 2021 season, including a 156 per cent growth in the UK following the much-anticipated return of the London E-Prix.

Formula E enjoys record-breaking TV viewing figures for 2020-21 season

The numbers released by the championship reveal a 32 per cent growth of the cumulative audience to a total of 316 million.

These related to the 2019-20 season, although that campaign was heavily disrupted by the global health crisis before the season rounded out with six races held over nine days in Berlin.

The growth is attributed to the increase in the number of free-to-air TV rights deals, with broadcasting agreements leading to “alignment on [race] start times” to help a 26 per cent increase in the time viewers tune in live to watch.

A reported 62 per cent share of the audience tuning in live for 2020 marks a record figure for Formula E.

The return of the London E-Prix, with the double-header event at the ExCeL Centre allowing the UK capital to feature for the first time since Battersea Park in 2015-16, and the races being broadcast live on Channel 4, paved the way for a 156 per cent boost to the national audience.

Major gains in other markets are headlined by the German audience rising by 338 per cent, while Brazil recorded a leap of 286 per cent.

Pascal Wehrlein, Porsche, Porsche 99X Electric, Sergio Sette Camara, Dragon Penske Autosport, Penske EV-5

Pascal Wehrlein, Porsche, Porsche 99X Electric, Sergio Sette Camara, Dragon Penske Autosport, Penske EV-5

Photo by: Sam Bloxham / Motorsport Images

Formula E chief executive officer Jamie Reigle, the former commercial director at Manchester United, said: “This was a record-breaking year for Formula E as we worked with our teams, media partners and sponsors to deliver a fan-first strategy emphasising live race audience development and direct engagement on our digital platforms.

“It’s clear there is strong fan interest in Formula E’s electric racing in cities and we are delighted to see our strategy of partnering with broadcasters committed to localised, engaging and accessible free-to-air coverage paying off.

“We are set for a fantastic [eighth season] as we welcome back fans at our races in some of the most iconic city locations in the world.

“We are focused on strengthening our broadcaster footprint and relationships, increasing our global audiences and delivering an integrated media platform to serve our fans and support our continued growth.”

Although not included in the official statistics, Autosport understands that the energy debacle in the first Valencia E-Prix and the controversy spawned led to a major overnight growth in viewers who tuned in for the second race at the Circuit Ricardo Tormo.

shares
comments

Related video

DTM would be di Grassi's "first choice" if he exits Formula E
Previous article

DTM would be di Grassi's "first choice" if he exits Formula E

Next article

Formula E to drop unpopular qualifying format, introduce knock-outs

Formula E to drop unpopular qualifying format, introduce knock-outs
The key factors behind Porsche's strong start to Formula E's new era Plus

The key factors behind Porsche's strong start to Formula E's new era

A low-key Valencia test left some quarters of Porsche's Formula E squad worried, but a 100% winning start for the German manufacturer's powertrain in 2022-23 underlines its early race day advantage. Porsche's key figures explain the strong start in Gen3, and why the work is only just beginning

Formula E
Feb 1, 2023
How Wehrlein's Diriyah double reveals Formula E's form book shake-up Plus

How Wehrlein's Diriyah double reveals Formula E's form book shake-up

After Porsche-powered drivers locked out the top two positions to open Formula E's new Gen3 era in Mexico, the order was reversed in Diriyah. Ex-Formula 1 driver Pascal Wehrlein's factory car headed Jake Dennis's customer Andretti machine in both races under the Riyadh lights in a display that leaves little doubt as to which package currently has the edge

Formula E
Jan 30, 2023
The first impressions of Formula E's brave new era Plus

The first impressions of Formula E's brave new era

OPINION: Formula E kicked off its Gen3 era at Mexico City with keen anticipation - and anxiety - surrounding its new, more powerful cars. Here's how the new machinery got on in its first race, and what could be open to improvement later down the line

Formula E
Jan 17, 2023
How Dennis dominated Formula E's new generation opener Plus

How Dennis dominated Formula E's new generation opener

Formula E’s Gen3 era kicked off with more unpredictability as Andretti’s Jake Dennis recovered from poor pre-season testing to dominate in Mexico. Here's how it played out and what the opener hints at what is to come in the new generation of the electric series

Formula E
Jan 16, 2023
Is this a Formula E 'nearly man's' best chance yet at title glory? Plus

Is this a Formula E 'nearly man's' best chance yet at title glory?

With braking issues scuppering his championship hopes at a crucial moment in the 2021-22 Formula E season, Mitch Evans is more determined than ever heading into this year. He explains how he plans to make it third time lucky after two title near-misses

Formula E
Jan 12, 2023
Can McLaren make a success of its foray into Formula E? Plus

Can McLaren make a success of its foray into Formula E?

McLaren kept a two-time title-winning Formula E team alive after purchasing the Mercedes entry. But with new drivers and a switch to customer status, can it continue to succeed in its new orange era?

Formula E
Jan 11, 2023
10 things we learned from Valencia Formula E testing Plus

10 things we learned from Valencia Formula E testing

The prologue to the 2022/2023 Formula E season has concluded as the series gets set for the new Gen3 era. After almost four days of testing in Valencia this week, Autosport takes a look at the 10 major talking points that will dominate the build-up to the new campaign getting underway in January.

Formula E
Dec 17, 2022
How Jaguar got its teeth into Formula E's Gen3 development race Plus

How Jaguar got its teeth into Formula E's Gen3 development race

With Mercedes gone and DS moving teams, Jaguar has a big opportunity at the start of Formula E's Gen3 era. The technical challenges in understanding the new car have been vast, with senior figures James Barclay and Phil Charles outlining to Autosport the pitfalls along the way

Formula E
Dec 1, 2022