Let's pretend Felipe Massa's Formula 1 career is over and he's signed a Formula E contract. He's identified the electric series as his plan B, after all. For the sake of argument, let's say it's with Jaguar, for the 2018/19 season. He's tested with the team and had talks about a drive, after all. That's his destination, and timing, in this hypothetical scenario.
So, Massa's signed on the dotted line. The Indian-owned British manufacturer has a popular ex-F1 driver, a winner of multiple grands prix, added to its line-up for a season that will include a race in Sao Paulo. Good, right? Maybe. Apart from the fact that I can name at least six better options - and that's only picking drivers currently on the grid.
One of FE's ongoing weaknesses is that sometimes its priorities are skewed. While a bigger problem is certainly how it insists upon having women in decorative roles - whether they be grid girls or celebrity guests - another is an enduring preference for ex-F1 drivers.