Why Renault's new 'car guy' CEO couldn't pull plug on F1
'Team Enstone' has changed its identity many times down the years. Its latest move to become Alpine from 2021 is the brainchild of new Renault CEO Luca de Meo, who despite the parent company's troubles, sees huge potential in F1's brave new world
When the coronavirus pandemic wrecked worldwide automotive businesses, the risk of Formula 1 losing manufacturers was extremely high.
With the car industry battling for survival, wide-sweeping cost cuts were essential. And in such a scenario, just as played out in the financial crisis of 2008, 'luxury' activities like having an F1 programme can easily get knocked on the head.
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