Why new look Haas is a litmus test for Formula 1’s new era

By:

Jonathan Noble

Feb 2, 2023, 9:18 AM

OPINION: With teams outside the top three having struggled in Formula 1 in recent seasons, the rules changes introduced in 2022 should have more of an impact this season. How well Haas does, as the poster child for the kind of team that F1 wanted to be able to challenge at the front, is crucial

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While Haas endured a bit of a rollercoaster ride in Formula 1 last season, the team’s momentum is finally on an upwards trajectory after a barren spell. Nothing proved that more than the context of its new livery launch earlier this week, as it proudly revealed the visual change prompted by new title sponsor Moneygram.

After the trauma of its half-season with Rich Energy, and the abrupt end to the partnership with Uralkali, both Gene Haas and Gunther Steiner had to ensure they carried out their due diligence to make sure they had some more solid footing with any new backers.

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Jonathan Noble

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Jonathan Noble is Motorsport.com’s Formula 1 editor. Having graduated from University of Sussex Jonathan worked for sports news agency Collings Sports reporting on F1, F3, touring cars and other sports, with articles appearing in The Daily Telegraph, The Independent, Reuters, Autosport and other publications. In 1999 he moved to Haymarket Publishing to become a senior editor at Autosport Special Projects, and one year later he became Autosport’s grand prix editor. In 2015 he moved to Motorsport Network, becoming the F1 editor for Motorsport.com. He is also a member of the Guild of Motoring Writers, and sits on the FIA Media Council.