Why F1 needs a marketing department
Formula 1 has never had to worry about marketing itself before, as teams, sponsors and venues did the job. DIETER RENCKEN reckons change is now desperately required
Imagine being CEO of a multi-billion-dollar purveyor of products - automobiles, burgers, widgets, whatever - active in 200 territories, yet the company has absolutely no need for a coordinated marketing department. That's because its suppliers (and their suppliers and partners) underwrite high-profile campaigns across the globe.
So the company accounts contain but four basic line items - sales (income); cost of sales (disbursements); operating costs and personnel - while enjoying the complementary services of third-party marketing campaigns. It's a commercial dream that must surely facilitate annual gross profits of 30 per cent or more.
Share Or Save This Story
Vettel: Last Ferrari step back to winning F1 titles will be hardest
Revealed: What F1 teams really spent in 2017
Aftermath of Hamilton Baku clash Vettel's 'worst feeling' of 2017
Why F1 is sitting on a timebomb of contradictions
Lewis Hamilton hopes Fernando Alonso is in 2018 F1 title fight
How teams lost patience with F1's new era
Michael Schumacher doubted himself, reveals ex-Ferrari F1 boss Todt
Why Todt's reign is eight years longer than planned
BTCC Brands Hatch: Turkington claims pole for season finale
DTM rivals question Lamborghini’s “overperformance” in Spielberg races
Red Bull staff being poached is a “natural development” – Marko
BTCC Brands Hatch: Vauxhall duo claim 1-2 in free practice
How Hulkenberg transformed his F1 career with Haas
Jon Noble: Why even F1’s cleverest minds get lost in explaining rollercoaster season
Can Alpine’s latest regime change shift its course?
What happened the last time Verstappen did community service
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
