Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes
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Why Aston Martin is unlikely to repeat Jaguar’s F1 mistakes

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Two famous manufacturer teams born out of humble midfield origins, splashing the cash while attempting to rise to the top of F1 in record time. There are clear parallels between Lawrence Stroll’s Aston Martin and the doomed Jaguar Racing project of 22 years ago, but MARK GALLAGHER believes struggling Aston can avoid a similar fate

An iconic British sportscar brand with a rich motor racing heritage. An ambitious owner deciding that the best way to achieve success in Formula 1 is to buy an independent team with a race-winning pedigree, rebrand it in racing green, with a star Ferrari driver slotted in for good measure. The team is launched to much fanfare and attention. Britain’s answer to Ferrari.

Except seventh in the constructors’ championship is nothing to write home about, and all this new venture can manage. The role of team principal is unenviable, ultimately untenable. Management changes become the order of the day.

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