The encouraging trend emerging from F1’s embrace of social media
Formula 1’s growing audience is turning to social media in record numbers and new content creators are helping to fuel that trend, explains MARK GALLAGHER
Assuming you follow F1 closely, chances are you consume it through multiple devices across a number of social media platforms. You know the form. Streaming races on TV while running live timing through the F1 app on a tablet and interacting with the Twitter feeds of teams, drivers and fellow fans on your mobile.
When F1 revealed its 2021 media figures back in February, it was again the fastest-growing major sporting championship on social media. Across Facebook, Twitter, Snapchat, Instagram, Twitch, YouTube, TikTok and the Chinese platforms – Weibo, WeChat, Toutiao and Douyin – followers were up 40% to 49.1 million.
Share Or Save This Story
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.