Assuming you follow F1 closely, chances are you consume it through multiple devices across a number of social media platforms. You know the form. Streaming races on TV while running live timing through the F1 app on a tablet and interacting with the Twitter feeds of teams, drivers and fellow fans on your mobile.
When F1 revealed its 2021 media figures back in February, it was again the fastest-growing major sporting championship on social media. Across Facebook, Twitter, Snapchat, Instagram, Twitch, YouTube, TikTok and the Chinese platforms – Weibo, WeChat, Toutiao and Douyin – followers were up 40% to 49.1 million.
What happens, asks MATT KEW, if the old adage of win on a Sunday, sell on a Monday is no longer true for F1 manufacturers?
The Australian rising star is fast, consistent, confident, adaptable and has shown excellent racecraft, but there’s already a taint to his reputation. That hasn’t stopped him becoming the hottest property in this year’s F1 driver market and why McLaren moved fast to snap up the 21-year-old
Formula 1's incoming engine rules shake-up has multiple targets. But it may also solve what has been a bone of contention since the hybrids arrived in 2014. The new plan will allow the series to pump up the volume
Nyck de Vries appeared to have missed his opportunity to break into Formula 1 as he was passed over for more exciting talents who have now become frontrunners and title fighters. But after catching the eye outside of the F1 sphere, before his stunning impromptu grand prix debut in Italy, will it lead to a delayed full-time race seat?
The Singapore Grand Prix has, explains BEN EDWARDS, played an important role in Lewis Hamilton’s Formula 1 career. As the series returns to the Marina Bay Street Circuit for the first time in three years, he faces the latest challenge with an underperforming Mercedes car
Although Ferrari's chances of title glory in 2022 have evaporated, chairman John Elkann expects the team to have chalked up both championships by 2026. Both require drivers to play the team game and, having now become more comfortable with the F1-75, Carlos Sainz may be Ferrari's key to title glory
With Formula 1’s future engine regulations now agreed, MARK GALLAGHER wonders if they will provide a more competitive field than past attempts actually managed
STUART CODLING charts the development of the Williams FW09, the ugly duckling that heralded the start of the title-winning Williams-Honda partnership
McLaren: Piastri case won’t change F1 junior programmes
Ricciardo: Decision on F1 future beyond 2022 can't be "emotional"