Promoted: Boullier on why French GP is about more than just racing

"Being based in England, I didn't want to be strictly involved in the operations," he says. "This is why I became a strategic advisor and ambassador. I'm more a facilitator, if you want, between all the parties - because I am the one with the paddock experience. I've got a big network, so I can basically call somebody and because I'm credible people they pick the phone up and answer me."

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Having attended more than 150 grands prix in his previous capacity as an F1 team boss, Boullier has seen more than his fair share of F1 events. He recognises as keenly as anyone the need to build a spectacle that reaches beyond hardcore racing fans, which is why he has pushed the French Grand Prix to do everything it can to build on the success of its return to the calendar in 2018 and become more than 'just another race'.

"It was a huge success last year - sold out in three days, nearly, because everybody wanted to be there for the return of Formula 1," says Boullier, who hopes the pace of F1's 2019 development war will go up into gear in time for this year's race, helping to create a real spectacle on track.

"It was amazing how people were missing Formula 1 in France. What makes it special is we are a new model - the first one who signed with Liberty. It is not only racing on track, it's also an experience over a weekend, where you can bring family, your friends, and enjoy your time.

"The location is important because you are in the south of France - good weather, good food, good wine. You can be entertained in the French Riviera style. To push this French Riviera experience was one of my requests, so we are going to have some themed restaurants from St Tropez, a few things like this that's bringing the French Riviera experience to the track, in the paddock.

"Last year we built Provence Village. We'll do a second one this year, on the north of the track, and also the theme will be around music. June 21 it's a date in France where we call it 'the music day', so everybody's playing in the street, anywhere. There will be a special concert for this Friday night, and we decided to carry on every day, with a different artist. Saturday night we have Bob Sinclar, and Martin Solveg on Sunday night. It's going to be a big event."

"We've also partnered with Motorsport Live to create a bespoke St Tropez Grandstand offering for 2019, located at F1's fastest corner, Le Beausset. Offering not only a great view of the race track, the grandstand will have its very own DJ and photo booth, plus every guest will also get a gift pack, with an exclusive collectable t-shirt, sunglasses and cap. It will add to the experience and we think it will get a great reaction."

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