Mission Winnow logos removed from Ferrari F1 cars for EU races

Mission Winnow’s logos will be removed from Ferrari's SF21 Formula 1 cars for all races in the European Union, starting from this weekend’s French Grand Prix.

Mission Winnow logos removed from Ferrari F1 cars for EU races

Mission Winnow, an initiative started by Philip Morris as part of a move to a non-tobacco future, has been title partner of Ferrari since it was first launched at the 2018 Japanese GP.

Its logos have been prominent on the Ferrari engine cover, as well as the wording appearing on the rear wing and other areas of the car.

However, there have been periods where the Mission Winnow logos have been taken off because Philip Morris wanted to avoid any controversy amid increasing government scrutiny about whether or not it breached tobacco advertising laws.

It was absent for a number of races in 2019 and did not appear at all during the shortened 2020 campaign.

For this year, however, the Mission Winnow logos returned in a bright green colour in a bid to raise further awareness for the campaign.

But ahead of this weekend’s race at Paul Ricard, Philip Morris said that its logos would no longer feature at any races within the EU.

The company also confirmed that it did not intend to run them at next month’s British Grand Prix either.

Carlos Sainz Jr., Ferrari SF21

Carlos Sainz Jr., Ferrari SF21

Photo by: Mark Sutton / Motorsport Images

In a statement, Riccardo Parino, VP Global Partnerships at Philip Morris, cited the ‘mistrust’ and ‘scepticism’ towards the tobacco industry, and said that his company did not wish to get involved in any controversies by pushing on with running the logo.

“The Mission Winnow logo will not be featured on the Scuderia Ferrari livery during races in the EU, starting with the French Grand Prix this weekend,” he said.

“Mission Winnow respects all laws and regulations and continuously strives to find distinctive ways to drive dialogue, free of ideology, and build strong partnerships that are rooted in shared values.

“We acknowledge the mistrust and abundance of scepticism towards our industry. However, our intention is not to create controversy around the application of the logo but rather focus on re-framing global conversations, building communities, and supporting innovative ideas that drive positive change.”

In a separate development, Ferrari announced a new technical and commercial partnership with Amazon Web Services, with the company’s logos appearing on the nose of the SF21.

shares
comments

Related video

How Ferrari got its F1 recovery plan working

Previous article

How Ferrari got its F1 recovery plan working

Next article

F1 French GP Live Commentary and Updates - FP1 & FP2

F1 French GP Live Commentary and Updates - FP1 & FP2
Load comments
The F1 champion who became an Indy king in his second career Plus

The F1 champion who became an Indy king in his second career

Emerson Fittipaldi’s decision to go racing with his brother led to him falling out of F1, but he bloomed again on the IndyCar scene. NIGEL ROEBUCK considers a career of two halves

Formula 1
Jul 31, 2021
Why Mercedes is pleased to be in the Hungary hunt at a 'Red Bull track' Plus

Why Mercedes is pleased to be in the Hungary hunt at a 'Red Bull track'

Mercedes ended Friday practice at the Hungaroring with a clear gap to Red Bull thanks to Valtteri Bottas’s pace in topping FP2. But there are other reasons why the Black Arrows squad feels satisfied with its progress so far at a track many Formula 1 observers reckon favours Red Bull overall

Formula 1
Jul 30, 2021
How Red Bull endured its second car crash in two weeks Plus

How Red Bull endured its second car crash in two weeks

OPINION: Red Bull was justified to be upset that Lewis Hamilton survived his British GP clash with Max Verstappen and went on to win. But its attempts to lobby the FIA to reconsider the severity of Hamilton's in-race penalty were always likely to backfire, and have only succeeded in creating a PR disaster that will distract from its on-track efforts

Formula 1
Jul 30, 2021
The ‘screaming’ F1 engine future that may not be out of reach Plus

The ‘screaming’ F1 engine future that may not be out of reach

OPINION: It wasn't just the Verstappen/Hamilton clash that had the Red Bull and Mercedes bosses at loggerheads at Silverstone, with the nature of Formula 1's 2025 engines also subject for disagreement. But hopes to have loud, emotive engines that are also environmentally friendly don't have to be opposed

Formula 1
Jul 29, 2021
The drivers that need to strike gold before F1's summer break Plus

The drivers that need to strike gold before F1's summer break

OPINION: Formula 1 is about to break up for summer 2021, with the title battles finely poised. But it’s not just the latest round of Max Verstappen vs Lewis Hamilton that will be worth watching this weekend in Hungary, as plenty of drivers are eying big results to change the stories of their seasons so far

Formula 1
Jul 28, 2021
How Lotus F1 uncovered, then squandered its last ‘unfair advantage’ Plus

How Lotus F1 uncovered, then squandered its last ‘unfair advantage’

Cast in the mould of its founder Colin Chapman, Lotus was powerful and daring but 
flawed – as it proved through further soaring peaks and painful troughs into the 1980s. DAMIEN SMITH examines a game-changing era

Formula 1
Jul 27, 2021
The core problems Yas Marina’s long-awaited tweaks won't address Plus

The core problems Yas Marina’s long-awaited tweaks won't address

OPINION: Changes to the layout of Abu Dhabi’s circuit aim to reverse the trend of insipid Formula 1 races there - the promoter has even described one of the new corners as “iconic”. And that, argues STUART CODLING, is one of this venue’s abiding failings

Formula 1
Jul 26, 2021
How Ferrari offered Britain's next F1 prospect what Red Bull couldn't Plus

How Ferrari offered Britain's next F1 prospect what Red Bull couldn't

Last year's Formula 2 runner-up Callum Ilott could be on his way to becoming the first Briton to contest a grand prix in an Alfa Romeo since Reg Parnell in 1950. But, says OLEG KARPOV, the Ferrari Driver Academy protege is having to temper his ambition at the moment – outwardly at least…

Formula 1
Jul 25, 2021