Why Ogura’s Yamaha move is Honda’s cruellest lesson

While negotiations between the Motorcycle Sports Manufacturers Association (MSMA) and MotoGP’s commercial rights holder continue to stall – delaying the cascade of rider market announcements already lined up for 2027 – Ogura’s move to Yamaha, first reported by Autosport a few days ago, can now be considered a done deal.

The deal is surprising from every angle. The entire paddock had assumed that the rider from Kiyose would remain in Trackhouse colours, the team that backed him before he became Moto2 world champion in 2024. However, Yamaha played its hand superbly to secure one of the most intriguing riders on the grid, making him the first full factory-backed Japanese rider for the Iwata manufacturer.

Just over a month ago, Ogura’s future seemed all but sealed with Justin Marks’ team. Both parties had agreed to extend their relationship, with Aprilia – represented by Massimo Rivola – also on board. But Yamaha’s speed and determination during the United States Grand Prix to sign him triggered a sudden shift, leaving Trackhouse powerless to retain him.

In his second season in the premier class, Ogura has shown more than enough talent to be regarded as a safe bet for the coming years. That worked in his favour, as did the wider market context.

After signing Jorge Martin, who will be his new neighbour in Yamaha’s factory garage, the manufacturer also spoke to other candidates for the second seat, including David Alonso, Dani Holgado and Luca Marini. The first two opted for Honda and Gresini Ducati respectively. The age gap between Marini (29) and Ogura (25) ruled out the Italian, who must now look for one of the few remaining vacancies.

At the same time, Ogura’s signing completes a stinging slap for Honda, which nurtured the #79, developed him through its feeder programmes, and promoted him through Moto3 and Moto2 – only to now see Yamaha reap the rewards of that investment. The situation becomes even more painful considering that Ogura previously turned down a Honda offer to step up to MotoGP with LCR, choosing instead to remain in Moto2. The lack of a competitive Asian rider – Somkiat Chantra failed to meet expectations – eventually led Honda to shut down the Idemitsu pathway, another failed project.

Ai Ogura, MT Helmets MSI

Photo by: Gold and Goose Photography / LAT Images / via Getty Images

This is not the first time one manufacturer has benefited from another’s groundwork, nor will it be the last. What makes this case particularly striking, however, are the reasons that drove Ogura to break away from Honda in his final Moto2 season.

The trigger was the tension that arose between him and Hiroshi Aoyama, the director of Honda’s Moto2 and Moto3 teams. Not even Aoyama’s friendship with Ogura’s father could resolve the disagreements, which led the rider to sign with MT Helmets. With that team, he went on to win the Moto2 title in 2024, having already secured his MotoGP promotion for 2025 with Trackhouse in what was largely a personal bet by Davide Brivio.

“Ai stopped seeing eye to eye with Aoyama and asked me to help him find a team to race with,” Ogura’s agent Jordi Pons told Autosport at the time. That outcome left a scar which, with Yamaha now entering the picture, has become even more visible.

“What happened with Ogura reflects many of the issues that still need to be resolved within Honda,” sources at HRC told Autosport. “Aoyama does what he can, but he has his limitations.”

In this regard, it seems clear that the disconnect between Japanese executives and the largely European middle management responsible for running and overseeing the various race teams is significant.

Honda’s last title dates back to 2019. “It’s not that things worked differently back then – Marc Marquez covered everything up,” said a well-informed insider familiar with Honda’s day-to-day operations and strategy.

At a time when European manufacturers have gained the upper hand over the historically dominant Japanese brands, Honda’s leadership remains enclosed in an almost hermetic ecosystem. That fosters scenarios that can lead to ‘betrayals’ such as Ogura’s – a harsh lesson from which there is much to learn.