Latest series of F1's Drive to Survive outperforming season three - Liberty
The recent series of the Netflix Formula 1 show Drive to Survive is already on-track for a larger audience than season three, according to Liberty Media CEO Greg Maffei.
Netflix launched the Drive to Survive docu-series in 2019, lifting a lid on the personalities and behind-the-scenes stories through the F1 paddock.
The show has proven to be hugely popular, particularly in the United States, where it has played a big part in the recent boom in F1 interest. From next year, there will be three races per year in the US.
Season four of Drive to Survive was released by Netflix in March ahead of the new F1 season getting underway, featuring another 10 episodes as it covered the tense championship fight between Lewis Hamilton and Max Verstappen.
Plans for a fifth season of Drive to Survive are still to be confirmed, but Maffei revealed that season four is already on-course to outperform the figures from season three.
“We’re happy to report, and I think our Netflix friends would be happy to report, that it was the number one show in 33 countries around the world already,” Maffei said during the launch of the new Las Vegas Grand Prix earlier this week.
“The season four audience is already larger than the season three audience. So it's a huge success.
The drivers and dignitaries on the grid with the trophies prior to the start
Photo by: Zak Mauger / Motorsport Images
“I think there are a lot of other factors that have helped drive our popularity, but that is certainly one that we don’t discount.”
Season three was released in 2021 and hit a new peak for Drive to Survive’s popularity, going number one worldwide on Netflix and recording an audience understood to be around 20% up on season one. Season four has also peaked at number one worldwide on Netflix.
While drivers and team figures have spoken warmly of the influx of new fans Drive to Survive has brought to F1, some have raised concerns over their portrayal in the series.
Reigning world champion Max Verstappen revealed in 2021 that he was no longer being interviewed for the series due to concerns about how he was portrayed, and confirmed a few weeks ago he had no plans to change his mind.
F1 boss Stefano Domenicali said that talks were planned to ensure the use of creative licence is not taken too far so drivers would continue to take part in Drive to Survive.
Related video
The past figures F1’s returning drivers will hope not to emulate
Despite the need for DRS, are F1’s new rules working?
Has Alonso made the right choice gambling on Aston Martin F1?
Has Alonso made the right choice gambling on Aston Martin F1? Has Alonso made the right choice gambling on Aston Martin F1?
Hamilton in the process of selecting Brad Pitt’s co-star for F1 movie
Hamilton in the process of selecting Brad Pitt’s co-star for F1 movie Hamilton in the process of selecting Brad Pitt’s co-star for F1 movie
How ‘demanding’ Alonso has started life with Aston Martin
How ‘demanding’ Alonso has started life with Aston Martin How ‘demanding’ Alonso has started life with Aston Martin
Japanese Grand Prix Driver Ratings 2023
Japanese Grand Prix Driver Ratings 2023 Japanese Grand Prix Driver Ratings 2023
Leclerc thought Japan F1 podium was on after mistaking Perez for Verstappen
Leclerc thought Japan F1 podium was on after mistaking Perez for Verstappen Leclerc thought Japan F1 podium was on after mistaking Perez for Verstappen
10 things we learned from the 2023 MotoGP Indian Grand Prix
10 things we learned from the 2023 MotoGP Indian Grand Prix 10 things we learned from the 2023 MotoGP Indian Grand Prix
Mistake-riddled Friday key to Bezzecchi's Indian GP domination over Ducati MotoGP rivals
Mistake-riddled Friday key to Bezzecchi's Indian GP domination over Ducati MotoGP rivals Mistake-riddled Friday key to Bezzecchi's Indian GP domination over Ducati MotoGP rivals
Japanese Grand Prix Driver Ratings 2023
Japanese Grand Prix Driver Ratings 2023 Japanese Grand Prix Driver Ratings 2023
How Verstappen’s crushing Japanese GP win showed Singapore was a blip
How Verstappen’s crushing Japanese GP win showed Singapore was a blip How Verstappen’s crushing Japanese GP win showed Singapore was a blip
Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out
Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out
How Tsunoda has eliminated a crucial F1 limitation
How Tsunoda has eliminated a crucial F1 limitation How Tsunoda has eliminated a crucial F1 limitation
How McLaren has revamped its F1 team to become a contender again
How McLaren has revamped its F1 team to become a contender again How McLaren has revamped its F1 team to become a contender again
Why precedent doesn’t favour Massa’s F1 legal challenge
Why precedent doesn’t favour Massa’s F1 legal challenge Why precedent doesn’t favour Massa’s F1 legal challenge
Why Sainz’s Singapore F1 success was not just about DRS genius
Why Sainz’s Singapore F1 success was not just about DRS genius Why Sainz’s Singapore F1 success was not just about DRS genius
The signs that suggest an immediate Red Bull resurgence in F1's Japanese GP
The signs that suggest an immediate Red Bull resurgence in F1's Japanese GP The signs that suggest an immediate Red Bull resurgence in F1's Japanese GP
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.