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Opinion

How Netflix built on a successful formula in Drive to Survive Season 3

OPINION: Formula 1’s latest documentary instalment has landed on Netflix and while season three of Drive to Survive has some frustrating omissions for traditional F1 fans, the series continues to intertwine accessibility for the uninitiated and entertainment for the converted

Of all of the new approaches towards digital media since Formula 1 was acquired by Liberty in 2017, nothing has been as successful as the Netflix series Drive to Survive.

By pitching itself to a limitless audience eager to consume new documentaries and series, F1 found itself welcoming hordes of new fans who had become interested in motorsport courtesy of Netflix.

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