How Netflix built on a successful formula in Drive to Survive Season 3

OPINION: Formula 1’s latest documentary instalment has landed on Netflix and while season three of Drive to Survive has some frustrating omissions for traditional F1 fans, the series continues to intertwine accessibility for the uninitiated and entertainment for the converted

Luke Smith Mar 22, 2021, 2:11 PM

Of all of the new approaches towards digital media since Formula 1 was acquired by Liberty in 2017, nothing has been as successful as the Netflix series Drive to Survive.

By pitching itself to a limitless audience eager to consume new documentaries and series, F1 found itself welcoming hordes of new fans who had become interested in motorsport courtesy of Netflix.

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Author Luke Smith

Luke Smith is Autosport’s Formula 1 reporter. Luke has been working in F1 as a journalist since 2013, initially alongside a History degree at University College London. Luke served as the lead F1 writer at American broadcaster NBC Sports from 2013-17 before spending two years as the F1 Editor for Crash.net. Luke joined Autosport for the 2020 season.

Luke is also a contributor to The New York Times for its F1 special reports, and has previously worked with Al Jazeera and CNBC, as well as hosting FIA press conferences. Outside of F1, Luke is a fan of sports and music, with an ever-growing vinyl collection, and has being bitten by the running bug in recent years. He also runs a surprisingly popular blog reviewing the often-terrible media centre coffee from his F1 travels.