How Lando Norris is building up an empire outside F1
While regular wins and podiums on track are a little out of reach for now, Lando Norris keeps his sights set high – and, in parallel with his racing career, STUART CODLING discovers he’s been working on world domination through his trend-setting merch, media and gaming company…
9am on a late spring day in Monaco and already the sun is intense enough to have GP Racing scuttling for shade in the forecourt of the Columbus Hotel.
On the opposite side of the road, in full stealth mode – backwards-turned baseball cap, dark shades and an on-brand Quadrant hoodie – Lando Norris is chatting to a lycra-clad Mark Webber, off to crest one of the local cols on his bicycle before lunch. Webber waves a cheery farewell, clips in and pedals souplesse into the sunshine.
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