How Ferrari and McLaren gave F1 an incurable headache
At last year's Japanese Grand Prix, the re-emergence of tobacco sponsorship was evident at Ferrari, and McLaren's BAT deal followed for 2019. The return of such sponsors means F1 must consider the wider impact
A €350million investment does not occur without good reason. Just because tobacco advertising was banned more than a decade ago doesn't mean that the companies themselves or Formula 1 teams have forgotten the massive benefits that could be had from a tie-up.
Tobacco advertising grew into one of the most globally scrutinised elements of F1, thanks to shifting social attitudes towards smoking and increasingly strict laws in Europe and the wider world.
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