How Drive to Survive has moved away from its origins
Three-time BAFTA-winning broadcaster JAMES ALLEN offers a TV industry insider's view of what makes Drive to Survive so powerful - and the pitfalls it needs to avoid in its third season...
What's the best thing that has happened in F1 since Liberty Media took over? Most casual fans and maybe even many paddock insiders would probably answer the Netflix series Drive to Survive.
To the uninitiated, F1 can seem hard to penetrate and it's not particularly interesting to watch if you don't know the context or have a deep understanding of the drivers or what goes into running a team. Drive to Survive is part of Liberty's strategy to attract new fans and it proudly claims that 52% of new F1 fans since it took over the sport are under 35, which is critical to the championship's long-term health.
Share Or Save This Story
How Alonso played designer in Aston’s new limited edition special
F1 uncovered: A weekend behind the scenes with a team physio
Why the turbine Lotus experiment failed to realise its potential in F1
How the chief architect of McLaren's improvement plans to continue its rise
The Prost podium conundrum that Hamilton may face at Monza
Will Monza provide Piastri with another crunch moment on Italian soil?
Why it isn't only speed that enthuses Haas about Bearman
Why Haas is a crunch barometer of F1's biggest improvers in 2024
Toyota to enter Supercars in 2026, Walkinshaw Andretti United first confirmed team
The unique circumstances that makes a NASCAR playoff underdog "scary"
How MotoGP is racing the clock to reach Mandalika on schedule
Has an F1 race ever finished behind the safety car?
Why Perez is so good in Baku and could still save his 2025 seat
Piastri's brilliance is both saving and causing problems for McLaren
Azerbaijan Grand Prix Driver Ratings 2024
The radio message Piastri “ignored” to win Baku’s three-way fight thriller
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
