Haas F1 team title sponsor Rich Energy loses legal case over stag logo

Haas Formula 1 team title sponsor Rich Energy Ltd and its CEO William Storey have lost a copyright infringement claim filed by specialist bicycle manufacturer Whyte Bikes

Haas F1 team title sponsor Rich Energy loses legal case over stag logo

The Sussex-based company took action to defend its stag logo, claimed that the Rich Energy logo was a copy of its own and was being used without authorisation.

As well as its presence on drink cans the stag logo features prominently on the 2019 Haas car, and on the helmets of Kevin Magnussen and Romain Grosjean.

The judgement in effect means that Rich Energy can no longer use the stag logo in any form.

In response the company says that it may submit an appeal.

The case, in which Rich Energy's logo designer Sean Kelly was also a defendant via his Staxoweb Ltd company, was heard in March at the High Court in London. Her honour Judge Melissa Clarke delivered her judgement on Tuesday in a 58-page document.

In the first paragraph Judge Clarke states: "This is judgement in a copyright infringement claim. What is sought, amongst other things, is an injunction which would require the removal of the logo of the First Defendant, Rich Energy Limited, from the Formula 1 race car and website of the Rich Energy Haas Formula 1 motor racing team."

She concludes that the defendants did indeed infringe Whyte's copyright, and that "the Claimant is entitled to injunctive relief and for damages or an account of profits at its election."

Whyte noted that it had used its stag logo since 2008. In their evidence, the defendants said the Rich logo was designed in 2015, after extensive internet searches for stag logos, but they insisted that it was not inspired by Whyte's version.

In her judgement Judge Clarke made it clear that she did not agree with Storey and Kelly's explanation of how its logo was originated, noting "the Defendants' evidence on independent design is at best, in my judgment, confused and contradictory and purports to be supported by documents which are not what they seem."

Rich Energy stated its disagreement with the judgement via Twitter this afternoon.

The company said: "Today the judgement was released in the claim brought by Whyte Bikes against us in respect of our stag logo.

"We are disappointed with the judgement and the findings of the judge which run counter to our submissions.

"We are considering all of our legal options including appeal."

shares
comments
Ferrari admits Formula 1 car concept may be wrong for 2019

Previous article

Ferrari admits Formula 1 car concept may be wrong for 2019

Next article

Valtteri Bottas fastest in post-Barcelona Formula 1 test for Mercedes

Valtteri Bottas fastest in post-Barcelona Formula 1 test for Mercedes
Load comments
The forgotten F1 comeback that began Jordan’s odyssey  Plus

The forgotten F1 comeback that began Jordan’s odyssey 

Before Michael Schumacher – or anyone else – had driven the 191 (or 911 as it was initially called), Eddie Jordan turned to a fellow Irishman to test his new Formula 1 car. JOHN WATSON, a grand prix winner for Penske and McLaren, recalls his role in the birth of a legend…

The squandered potential of a 70s F1 underdog Plus

The squandered potential of a 70s F1 underdog

A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says STUART CODLING

Formula 1
Sep 18, 2021
The other notable Monza escape that F1 should learn from Plus

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix crash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences

Formula 1
Sep 17, 2021
How Monza only added more questions to F1's sprint race conundrum Plus

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021
Who should Alfa Romeo sign for 2022's F1 season? Plus

Who should Alfa Romeo sign for 2022's F1 season?

OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects

Formula 1
Sep 15, 2021
The "forced break" that was key to Ricciardo's Monza excellence Plus

The "forced break" that was key to Ricciardo's Monza excellence

OPINION: Daniel Ricciardo has long been considered one of Formula 1’s elite drivers. But his struggles at McLaren since switching from Renault for 2021 have been painful to watch at times. Yet he’s recovered to banish those memories with a famous Monza win – built on a critically important foundation

Formula 1
Sep 14, 2021
How Verstappen is ruining his F1 title battle with Hamilton Plus

How Verstappen is ruining his F1 title battle with Hamilton

OPINION: The Italian GP clash between Lewis Hamilton and Max Verstappen followed a running theme in the 2021 Formula 1 title fight. Their close-quarters battles have often resulted in contact - and although Hamilton has shown a willingness to back off, Verstappen must learn to temper his aggression

Formula 1
Sep 14, 2021
Italian Grand Prix Driver Ratings Plus

Italian Grand Prix Driver Ratings

Two drivers produced maximum-score performances as, for the second year in a row, Monza threw up an unpredictable result that left several others ruing what might have been

Formula 1
Sep 13, 2021