Ghosn: Renault must exploit F1 success

Speaking on Wednesday at a celebration of the carmaker's two championships this season, Ghosn said the success came at a moment of transition for Renault with the company preparing to move deeper into certain regions.

"We must associate this winning car and team to our products on the road, transposing strong Formula One values such as reliability and technological excellence," he said.

"It is also important to capitalise on our success in markets where Renault is little known, such as China, Russia and others into which we are expanding, to tell them that Renault are champions."

Renault's Formula One team president Patrick Faure said the impact of the team's first constructors' title and Spaniard Fernando Alonso's drivers' crown had been huge.

"We have seen it every day within the Renault family, which extends from our employees to our dealers, our suppliers and of course our customers throughout the world," he said.

"Now we must exploit this success. In the short term, by traditional methods: communication, advertising and a strong F1 presence in the tens of thousands of dealerships across the globe.

"But in the medium term, this means a range of products and sporting accessories that can forge closer links between Formula One and the Renault product."

Renault won eight of the season's 19 races.