F1 announces new betting data supplier for 2025

Formula 1 has announced ALT Sports Data as its new Official Betting Data Supplier for the 2025 season.

The San Diego-based company has quickly established itself in trading and consumer data for action and emerging sports since it started in 2021.

ALT Sports Data will now develop betting focused predictive analysis for F1, as the championship strives to offer fans new ways of interacting with the series.

F1’s chief commercial officer Emily Prazer said: “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.

“We are delighted to partner with ALT Sports Data whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”

This adds to the portfolio of ALT Sports Data partners which includes Formula Drift, the World Surf League and the Supercross Championship.

Co-founder and chief marketing officer of ALT Sports Data, Todd Ballard, said: "Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide.

“It has an unmatched combination of speed, strategy, and innovation so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions.

“Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience."