EU Warns against Subliminal Tobacco Ads

Formula One teams planning to circumvent anti-tobacco legislation by running with subliminal branding have been warned they will likely face investigation by the European Union

EU Warns against Subliminal Tobacco Ads

A pan-European ban on tobacco advertising is due to kick in this weekend, forcing teams to remove any cigarette sponsorship they have, but it is believed that some outfits may continue to run with less obvious backing.

Ferrari, for example, is understood to have a deal with Marlboro until the end of 2006.

Although the team are free to run with full branding at events outside the EU that allow such activity, it was thought that the team would run with the red and black stripes that they have used at this year's unbranded events for races where official tobacco sponsorship is not allowed.

However, such action by Ferrari or any other team on the grid is set to be clamped down by the EU - which made it clear on Wednesday that it believes even the 'colours, shapes and fonts associated with tobacco logos' on the cars may be a breach of their anti-tobacco legislation.

"This is something that the Commission and the Member State authorities will need to examine," said a statement issued by the EU. "According to the (anti-tobacco) Directive advertising means any form of commercial communication with the aim or direct or indirect effect of promoting a tobacco product."

Ferrari spokesman Luca Colajanni maintained his team's stance that they had no intention of breaching any tobacco advertising legislation.

"Ferrari as always will respect the laws of each country regarding tobacco advertising," he said.

Of Formula One's other tobacco teams, only McLaren's position has been made clear, with the team ending their association with West at this weekend's Hungarian Grand Prix.

BAR (which are part owned by British American Tobacco), Renault and Jordan have yet to make final decisions about their cigarette sponsorship plans for the rest of the season as they await clarification from the British government about their situation.

The British government is bringing its own Tobacco Advertising and Promotion Act into force on July 31 and is set to issue its own guidelines about how that affects the British teams later this week.

shares
comments
FIA Clarifies Flat-Spotted Tyres Policy

Previous article

FIA Clarifies Flat-Spotted Tyres Policy

Next article

EU: Nurburgring Challenge will Fail

EU: Nurburgring Challenge will Fail
Load comments

About this article

Series Formula 1
Author Jonathan Noble
The delay that quashed Aston Martin’s last F1 venture Plus

The delay that quashed Aston Martin’s last F1 venture

Aston Martin’s only previous foray into Formula 1 in the late 1950s was a short-lived and unsuccessful affair. But it could have been so different, says NIGEL ROEBUCK

Verstappen exclusive: Why lack of car-racing titles won't hurt Red Bull's ace Plus

Verstappen exclusive: Why lack of car-racing titles won't hurt Red Bull's ace

Max Verstappen’s star quality in Formula 1 is clear. Now equipped with a Red Bull car that is, right now, the world title favourite and the experience to support his talent, could 2021 be the Dutchman’s year to topple the dominant force of Lewis Hamilton and Mercedes?

Formula 1
Apr 9, 2021
Are we at peak F1 right now? Plus

Are we at peak F1 right now?

For many, many years Formula 1 has strived to do and to be better on all fronts. With close competition, a growing fanbase, a stable political landscape and rules in place to encourage sustainability, 2021 is on course to provide an unexpected peak

Formula 1
Apr 8, 2021
How crucial marginal calls will decide the Red Bull vs Mercedes battle in F1 2021 Plus

How crucial marginal calls will decide the Red Bull vs Mercedes battle in F1 2021

The longer Red Bull can maintain a performance edge over Mercedes, the better the odds will be in the team’s favour against the defending world champions. But as the Bahrain Grand Prix showed, many more factors will be critical in the outcome of the 2021 Formula 1 World Championship

Formula 1
Apr 7, 2021
How Williams’ new structure adheres to a growing F1 trend Plus

How Williams’ new structure adheres to a growing F1 trend

Williams held out against the tide for many years but, as MARK GALLAGHER explains, the age of the owner-manager is long gone

Formula 1
Apr 6, 2021
When a journeyman driver's F1 career lasted just 800m Plus

When a journeyman driver's F1 career lasted just 800m

Nikita Mazepin’s Formula 1 debut at the Bahrain Grand Prix lasted mere corners before he wiped himself out in a shunt, but his financial backing affords him a full season. Back in 1993 though, Marco Apicella was an F1 driver for just 800m before a first corner fracas ended his career. Here’s the story of his very short time at motorsport’s pinnacle

Formula 1
Apr 4, 2021
The nightmare timing that now hinders Mercedes Plus

The nightmare timing that now hinders Mercedes

Mercedes and Lewis Hamilton took victory at the Bahrain Grand Prix despite, for a change, not having the quickest car. But any hopes of developing its W12 to surpass Red Bull's RB16B in terms of outright speed could not have come at a worse time.

Formula 1
Apr 2, 2021
How Raikkonen's rapid rise stalled his team-mate's F1 career climb Plus

How Raikkonen's rapid rise stalled his team-mate's F1 career climb

Kimi Raikkonen’s emergence as a Formula 1 star in his rookie campaign remains one of the legendary storylines from 2001, but his exploits had an unwanted impact on his Sauber team-mate’s own prospects. Twenty years on from his first F1 podium at the Brazilian GP, here’s how Nick Heidfeld’s career was chilled by the Iceman

Formula 1
Apr 1, 2021