Aston Martin: Red Bull's 2019 engine switch won't cause Honda clash

Red Bull title sponsor Aston Martin says the Formula 1 team's switch to Honda engines for the 2019 season has caused no concerns about brand confusion

Aston Martin: Red Bull's 2019 engine switch won't cause Honda clash

Red Bull's current Renault engines have been branded TAG Heuer since 2016 to avoid the team having two car makes in its title, but Aston Martin will have to share space with Honda next season.

Aston Martin CEO Andy Palmer told Autosport his company had no issues sharing naming rights with the Japanese manufacturer, despite any confusion that could cause, because the two makes appeal to different customers.

"Very clearly, the team name is Aston Martin Red Bull Racing and then of course the FIA adds the [engine] manufacturer name," said Palmer.

"But let's be brutally honest. While it was called TAG, everybody knew it was a Renault. And in that sense, [what is] the difference between whether it is a Renault or a Honda?

"Aston Martin has zero cross shopping with both brands. So we are completely indifferent to the name."

Palmer said Aston Martin was consulted by Red Bull about its decision to switch to Honda, and stressed Aston was fully supportive of any move to help the team be more competitive.

"If it was a Ferrari engine I would have a problem!" he said. "And that would be a red line.

"But our customers don't cross shop us with either Renault or Honda, and can I say that Honda is more of a problem than Renault covered up with the name of the TAG? I honestly don't think so.

"We've known about it for a while and we fundamentally agree with where Red Bull wanted to go.

"Let's be clear: we don't have a veto, we were simply part of the consultation process and that is part of the philosophy by which we go Formula 1 racing.

"We think it is generally better that experts in Formula 1 go racing than owning your own team.

"The criteria for us is a very simple one, which is do everything you can to win.

"Clearly the team felt that by going from Renault to Honda, it is going to give them a better chance of winning. In that sense, I commend the decision."

shares
comments
Hamilton and Bottas hint at further Mercedes engine upgrade delay

Previous article

Hamilton and Bottas hint at further Mercedes engine upgrade delay

Next article

Why Williams F1 rookie Sirotkin's seat problems should be solved

Why Williams F1 rookie Sirotkin's seat problems should be solved
Load comments
How Verstappen and Hamilton’s Imola clash sets the tone for F1’s 2021 title fight Plus

How Verstappen and Hamilton’s Imola clash sets the tone for F1’s 2021 title fight

In Max Verstappen's Formula 1 career to date, he has been cast as the 'pretender', an acknowledged top-line performer without the car to regularly challenge Lewis Hamilton. But that no longer applies in 2021, and the start to the Emilia Romagna Grand Prix was the most telling signal yet of what we can expect from their duel this year

How “overwhelming” McLaren move has given Ricciardo a new verve Plus

How “overwhelming” McLaren move has given Ricciardo a new verve

Daniel Ricciardo has found a new lease of life at McLaren – a move that’s been years in the making, as he explains to STUART CODLING…

Formula 1
Apr 20, 2021
The German legend who raced and beat Nuvolari Plus

The German legend who raced and beat Nuvolari

Ninety years ago, Rudolf Caracciola became the first non-Italian to win the epic Mille Miglia. We look at how he stacks up to the most famous pre-war ace Tazio Nuvolari, one of the drivers he beat on that day in 1931

Formula 1
Apr 20, 2021
How 2021's midfielders have taken lessons from F1's top teams Plus

How 2021's midfielders have taken lessons from F1's top teams

Formula 1’s latest Imola adventure turned into an expensive trip for many teams due to several crashes throughout the weekend. While balancing the books is an added factor in 2021 with the cost cap, a few midfield teams have cashed in early on development investments

Formula 1
Apr 19, 2021
Emilia Romagna Grand Prix Driver Ratings Plus

Emilia Romagna Grand Prix Driver Ratings

A frantic wet race at Imola produced plenty of excitement and drama as drivers scrabbled for grip. Amid the hatful of mistakes and incidents that ensued, who kept their noses cleanest?

Formula 1
Apr 19, 2021
How the Emilia Romagna GP result hinged on three crucial saves Plus

How the Emilia Romagna GP result hinged on three crucial saves

Rain before the start of the Emilia Romagna Grand Prix promised to spice up the action, and the race certainly delivered on that. Max Verstappen got the best launch to win from Lewis Hamilton, but both got away with mistakes that could have had serious consequences

Formula 1
Apr 19, 2021
The back-bedroom world-beater that began a new F1 era Plus

The back-bedroom world-beater that began a new F1 era

The first in a line of world beaters was designed in a back bedroom and then constructed in a shed. STUART CODLING recalls the Tyrrell 001

Formula 1
Apr 18, 2021
The clues Hamilton’s F1 contract afterthought gives to his future Plus

The clues Hamilton’s F1 contract afterthought gives to his future

The Formula 1 world reacted with surprise when it learned Lewis Hamilton’s long-awaited new Mercedes deal guarantees his presence on the grid only until the end of 2021. Both parties claimed publicly they were happy with the arrangement but, asks MARK GALLAGHER, is there more to it than that?

Formula 1
Apr 17, 2021