Abiteboul to head up Alpine amid potential Renault F1 renaming

Renault boss Cyril Abiteboul has been put in charge of the French manufacturer's Alpine brand, in a move that looks set to trigger a renaming of its Formula 1 operation

Abiteboul to head up Alpine amid potential Renault F1 renaming

Ahead of the Italian Grand Prix, the Renault Group announced that it is restructuring its organisation to better focus on its key businesses - Renault, Dacia, Alpine and New Mobility.

A statement said that Abiteboul, who helped guide Renault's return to F1 as a works team, would be in charge of the 'creation, organisation and implementation' of the Alpine brand alongside his current role.

One of the outcomes of the move is likely to be a rebranding of the Renault F1 team, to either incorporate the Alpine brand in its name, potentially as Alpine Renault, or operate totally under the French sportscar manufacturer's identity.

There are suggestions that an announcement confirming the plan could come as early as this weekend's Italian Grand Prix.

Renault has declined to comment on the possibility of its team being renamed, but Abiteboul himself is expected to talk about the matter during an appearance at an FIA team principals' press conference at Monza on Friday.

The future of the Alpine brand had been in doubt several months ago amid the huge losses that Renault suffered as a result of the coronavirus pandemic.

However, it appears that new Renault CEO Luca de Meo sees value in diversifying Renault's operations into separate entities and making them autonomous.

As well as Abiteboul being put in charge of Alpine, de Meo will lead Renault, Denis le Vot, Renault's EVP of regions, sales and marketing will look after Dacia and Clotilde Delbos, CFO, will take control of New Mobilities.

The statement detailing the changes said: "This project aims to create a simpler and more results-oriented organisation, while strengthening the cohesion, motivation and sense of belonging of the teams thus grouped by brands."

De Meo said: "The company needs to change its 'game module' and move from a search for volume to a search for value and profitability.

"The organisation around four strong brands and large cross-functional functions would make it possible to work in a simpler way, more oriented to the markets and customers, with a team spirit, to seek the best possible result. This is an essential lever for the Group's recovery."

Alpine is also involved in sportscar racing in partnership with the Signatech LMP2 team that contests the World Endurance Championship.

There have been suggestion that a fresh project in either the WEC's Le Mans Hypercar category for road-based machinery and lookalike prototypes or LMP2-based LMDh platform - that will replace LMP1 - could form part of the new push.

shares
comments
Sainz "hurt" by run of bad luck and points lost in F1
Previous article

Sainz "hurt" by run of bad luck and points lost in F1

Next article

F1 Italian GP: Bottas leads first practice as Verstappen crashes

F1 Italian GP: Bottas leads first practice as Verstappen crashes
Load comments
The humbling changes Ricciardo made to deliver the goods for McLaren  Plus

The humbling changes Ricciardo made to deliver the goods for McLaren 

From being lapped by his own team-mate in Monaco to winning at Monza, it’s been a tumultuous first season at McLaren for Daniel Ricciardo. But, as he tells STUART CODLING, there’s more to the story of his turnaround than having a lovely summer holiday during Formula 1's summer break...

The potential benefits of losing the F1 constructors' title Plus

The potential benefits of losing the F1 constructors' title

As the battle continues to rage over the F1 2021 drivers' championship, teams up and down the grid are turning their attentions to the prize money attributed to each position in the constructors' standings. But F1's sliding scale rules governing windtunnel and CFD use will soften the blow for those who miss out on the top places

Formula 1
Nov 25, 2021
The invisible enemy that’s made Hamilton’s title charge tougher Plus

The invisible enemy that’s made Hamilton’s title charge tougher

After winning his past few Formula 1 titles at a canter, Lewis Hamilton currently trails Max Verstappen by eight points heading into the final double-header of 2021. Although Red Bull has been his biggest on-track challenge, Hamilton feels that he has just as much to grapple with away from the circuit

Formula 1
Nov 24, 2021
Why F1’s inconvenient penalties have to stay Plus

Why F1’s inconvenient penalties have to stay

OPINION: Quibbles over the length of time taken by Formula 1's stewards over decisions are entirely valid. But however inconvenient it is, there can be no questioning the importance of having clearly defined rules that everyone understands and can stick to. Recent events have shown that ambiguity could have big consequences

Formula 1
Nov 23, 2021
The mistakes Red Bull cannot afford to repeat in F1 2021’s title fight climax Plus

The mistakes Red Bull cannot afford to repeat in F1 2021’s title fight climax

OPINION: Red Bull has had Formula 1’s fastest package for most of 2021, but in several of the title run-in events it has wasted the RB16B’s potential. It cannot afford to do so again with Lewis Hamilton motoring back towards Max Verstappen in the drivers’ standings with two rounds remaining

Formula 1
Nov 23, 2021
Qatar Grand Prix Driver Ratings Plus

Qatar Grand Prix Driver Ratings

Qatar was a virtual unknown for most as Formula 1 made its inaugural visit to the Gulf state, and tyre management quickly emerged as an even more critical factor than normal. Perhaps then it should come as no surprise that two of the championship's elder statesmen produced standout drives

Formula 1
Nov 22, 2021
How Hamilton dominated in Qatar despite missing a key Mercedes advantage Plus

How Hamilton dominated in Qatar despite missing a key Mercedes advantage

There was simply no stopping Lewis Hamilton on Formula 1's first visit to Qatar. The Mercedes driver eased to pole position and led every lap to secure an utterly dominant victory - even without a key Mercedes weapon in his arsenal to increase the heat on Red Bull heading into the final two races of the gripping 2021 title race

Formula 1
Nov 22, 2021
How Surtees became an unappreciated Ferrari great Plus

How Surtees became an unappreciated Ferrari great

John Surtees and Enzo Ferrari parted ways amicably but could have achieved more together. On the weekend that Formula 1 makes its bow in Qatar, a country best-known for staging bike racing, NIGEL ROEBUCK recalls the career of the formidable ‘Big John’ - the first man to achieve success at the highest level on two and four wheels

Formula 1
Nov 21, 2021