When Lewis Hamilton comments on environmental issues he is quickly shot down by critics. How can a guy who flies around the world driving a car in circles for a living promote such views - isn't it a bit hypocritical?
Formula 1 faces similar flak whenever such green questions arise. Only last week, opponents of the proposed Miami Grand Prix cited noise, fumes and so on when outlining their objections in a local authority planning meeting.
The good news is that Liberty and the FIA are well aware of motorsport's image in the wider world, and together with the teams they are working to address it. Next Tuesday, a major campaign will be launched to tackle the subject head-on, with the ambitious aim of making F1 carbon neutral by 2030.