With Sir Jackie Stewart recently turning 80 it is worth reflecting on the business career of a driver who has never stopped working and earning in Formula 1, 46 years after hanging up his helmet.
While three world titles, 27 race victories and 16 other podiums from 99 starts are one measure of success, his 40-year ambassadorships with Ford Motor Company and the Moet & Chandon champagne house have always shown him to have an appeal far beyond the cockpit. In his 2007 autobiography Winning Is Not Enough, Stewart wrote about how a truly motivated driver can 'add value' to commercial sponsorships.
On the back of creating Stewart Grand Prix, later sold to Ford, he nurtured deals with companies including banking group HSBC. He then introduced the Royal Bank of Scotland to Williams, has been a central figure in Rolex's deal with F1 since 2013 and helped attract Heineken to the championship.