Formula 1 teams know all about the balance of risk versus reward. The drivers weigh up every overtake in those terms; Max Verstappen's judgement veered slightly toward the 'optimistic' when he put himself in a vulnerable position going around the outside of Lewis Hamilton at the Chinese Grand Prix.
Race strategists weigh up the dynamic when plotting a strategy switch. A perfect example was Red Bull pitting both drivers under the safety car in China - a bold, winning move. Mercedes and Ferrari were cautious, preferring track position, but they lost their chance of victory.
And when you are building up a business like F1, there's a sweet spot of shared risk and reward to be struck between all the stakeholders. This seems to be off centre at the moment, however, as we enter the 'squeaky bum' phase of negotiations for a post-2020 Formula 1.