Formula 1 offers a lot to road car manufacturers in terms of its global reach, the number of eyeballs that tune in to watch races, and the marketing efforts possible around such a high-profile sport. But offset that by the hundreds of millions it costs to compete at the top level - how can it be worth it? How can racing in F1 improve the breed in 2017?
An interesting case study is Renault, and its alliance with Nissan. The Japanese marque's luxury brand, which first appeared in the United States, is Infiniti - whose name you currently see emblazoned on the RS17.
It produces some very nice road cars, from saloons to SUVs via a swoopy-styled coupe, the Q60. When you get past the £40,000 mark at your dealer, the Q60 gets very sporty: turbocharged with four-wheel drive, and it makes a selling point of underfloor aerodynamics along with 400bhp on tap. You can certainly see an F1 fan might want that on his driveway.