Amid the blanket coverage of the Rio Olympics of the past couple of weeks, it's been impossible to escape the widespread, deserved reverence for the achievements of the great athletes.
Usain Bolt's triple triple, Michael Phelps taking his Olympic gold medal tally to 23, Britain's cyclists sweeping all before them in the velodrome... the list is almost endless. But while they are feted, should Lewis Hamilton win his fourth world championship, it will be greeted with a shrug in many quarters.
So why is achievement in other areas of sport celebrated, but in Formula 1 often derided? It's a complicated question; one that must start with an investigation of the premise.