Ferrari team principal Maurizio Arrivabene has been a Formula 1 fan for as long as he can remember - certainly longer than those early memories when he hung about Monza's general admission areas, praying for cut-rate glimpses of his beloved red cars.
Indeed, he regularly (and proudly) refers to himself as having at one time been a 'tifosi', the collective name given to those fans so obsessed with the Cavalino Rampante and Maranello's performances that they are said to have fallen under the spell of a particularly rabid form of typhoid.
From 1984 the Scuderia's cars were bedecked with Marlboro branding, admittedly only by way of driver name associations during the early days of the partnership, when the bulk of the cigarette company's Formula 1 team spend flowed towards McLaren. But all that changed for 1997, when 'Mr Marlboro' John Hogan chose to switch the brand's full financial support to Michael Schumacher and Ferrari.
It can be no coincidence that inveterate smoker Arrivabene, by then a seasoned marketing and sales professional, that year joined Marlboro's parent company Philip Morris International - initially to oversee the Ferrari programme.