BMW: DTM must push for more brands beyond new Aston Martin squad

BMW motorsport boss Jens Marquardt says the Aston Martin project must not be seen as the "long-term saviour" of the DTM, and the series must find more brands for stability

BMW: DTM must push for more brands beyond new Aston Martin squad

Following the exit of Mercedes, the DTM managed to attract a third marque to join the grid in 2019 in the form of Aston Martin.

Aston Martin will be represented via a new tie-up between R-Motorsport and HWA, the latter of which steered Mercedes' spell in the series.

The third brand has joined as the DTM moves to the Class One rules for 2019, a common set shared with Japan's Super GT series.

Marquardt said that the DTM must not back off with its efforts to attract even more manufacturers just because it has managed to fill the void left by Mercedes.

"I don't know if they are the long-term saviour," said Marquardt of the R-Motorsport Aston Martin effort.

"They are a third manufacturer, but I think the target has to be on to put the championship on as many pillars as we can.

"Private teams are part of that as well - and private teams with the possibility to perform on the level of a works team, meaning they get exactly the right material, the same chances.

"I think the past has taught us that if you rely on very limited shoulders, stability is always a bit fragile.

"To put it on as many shoulders as you can is for sure the best way.

"With Gerhard [Berger, ITR chairman] the discussions are that Aston Martin is one step, or R-Motorsport or whatever you call it.


"For sure with Class One regulations, the target mid-term has to be to get even more manufacturers involved and more teams established, to get as much stability as you can."

The R-Motorsport Aston Martin effort will not be factory-backed in a fashion akin to BMW and Audi, meaning the marketing impact is likely to be limited.

Marquardt says he is not concerned by this.

"At the end of the day, you don't want manufacturers in the spotlight, you want the teams and drivers in the spotlight," he said.

"That has been the aim and we'll continue with that.

"Obviously it [the DTM] gives you good activation opportunities, because you have cars that at least look like your production cars, you have close relationship to the brand, you can feature a lot of your product there.

"But I don't see it as necessary to be like that. The package has to be interesting for people to come and see.

"That needs to be recognised and that what's we need to work on.

"I think they [the fans] are more interested in teams and drivers than they are in huge manufacturer displays."

Marquardt added that BMW is still planning to run up to two customer cars in 2019 in a move that would mirror Audi's recent commitment to field a pair of extra cars via the customer WRT squad.

shares
comments
BMW could send DTM's new Class One cars to Super GT in the future
Previous article

BMW could send DTM's new Class One cars to Super GT in the future

Next article

Audi announces its 2019 DTM factory driver line-up

Audi announces its 2019 DTM factory driver line-up
Load comments
The other Hamilton conqueror seeking career revival Plus

The other Hamilton conqueror seeking career revival

On his rise through the ranks before reaching Formula 1, Lewis Hamilton was usually a cut above the rest. But he never truly asserted himself over a Mercedes-backed fellow Briton who traded single-seaters for touring cars and is now seeking new opportunities after a year largely spent on the sidelines

DTM
Dec 18, 2021
How the DTM's shambolic finale poses awkward future questions Plus

How the DTM's shambolic finale poses awkward future questions

OPINION: The scenes at the Norisring as Mercedes used blatant team orders to secure the first DTM title of the new GT3 era totally undermined the credibility of the championship. But as well as overshadowing the season, it also presents uncomfortable questions to series bosses about the direction it is headed in

DTM
Oct 12, 2021
How Audi's new DTM star is channeling Rast to achieve his "childhood dream" Plus

How Audi's new DTM star is channeling Rast to achieve his "childhood dream"

Having learned the ropes in GT3 alongside Rene Rast, Kelvin van der Linde is in line to take up the three-time champion's baton as Audi's new DTM king. From humble origins in South Africa, it's been a remarkable journey so far for the current series leader, but he knows that the 2021 title is a long way from settled just yet

DTM
Sep 18, 2021
The number-crunching behind the new-look DTM's equalisation drive Plus

The number-crunching behind the new-look DTM's equalisation drive

Switching to GT3 regulations marked a fresh start for the DTM in 2021, but it has also drawn a line in the sand against other series using similar cars by engaging AVL Racing to develop a bespoke Balance of Performance system. Here’s how it works

DTM
Jul 23, 2021
The initial verdict on DTM's move to GT3 cars Plus

The initial verdict on DTM's move to GT3 cars

OPINION: Facing collapse last year, the DTM has shifted its philosophy from a championship for silhouette-based touring cars to GT machines not too dissimilar to those racing across multiple series worldwide. But despite some initial BoP-based teething troubles, there were some pleasant findings as the 'new DTM' got underway at Monza

DTM
Jun 22, 2021
Why Albon has his work cut out in the new-look DTM Plus

Why Albon has his work cut out in the new-look DTM

The DTM moves into its bold new GT3 era with welcome support from Red Bull, which enters two AF Corse-run Ferraris. That includes one for ex-F1 driver Alex Albon, who’s determined to make a success of his GT switch - but he knows it won't be easy...

DTM
Jun 17, 2021
The slow-burner threatening to unseat Audi's DTM king Plus

The slow-burner threatening to unseat Audi's DTM king

It's taken him a while to emerge as a consistent title challenger, but in the final year of DTM's Class One rule set, Nico Muller has smoothed the rough edges and has double champion stablemate Rene Rast working harder than ever to keep up in the title race

DTM
Oct 13, 2020
How a DTM failure became an unlikely Nurburgring conqueror Plus

How a DTM failure became an unlikely Nurburgring conqueror

Opel's fortunes in the DTM had taken a turn for the worst by 2003 - hardly the pedigree that suggested it could take on the toughest 24-hour race of them all. But that's exactly what it did

DTM
Sep 23, 2020