How times have changed. Volkswagen's last launch of a major motorsport programme involved a vast marquee on Sardinia's Costa Smeralda and a lot of people.
And that was just to tell folk that VW would be coming to the World Rally Championship. When it actually arrived, the rallying world decamped to Monaco and was wined and dined by the German manufacturer. It was very impressive. Very Volkswagen.
And ahead of last weekend's World RX opener at Barcelona, Volkswagen Motorsport reminded the world that it's still alive, post-WRC departure.