Volkswagen hopes WRC presence attracts global commercial interest

Volkswagen motorsport director Jost Capito is confident the German firm's presence in the World Rally Championship will help attract more global commercial interest in the series

Volkswagen hopes WRC presence attracts global commercial interest

Capito, who had been working for Ford in America before returning to Europe to take over from Kris Nissen, admitted he had followed the WRC's troubled time closely, but added that he was confident the championship was over the worst.

"It's time to wake the sleeping lion," said Capito. "Volkswagen coming [to WRC] will boost the championship a lot. Volkswagen will do everything needed for the WRC and it will help in other ways, by boosting sponsorship, bringing the media back and other partners - it will help in bringing the television back. There is an issue with the promoter, we all know about that."

Capito added that the calendar remained key to getting the WRC's books balanced.

"Keeping the logistical costs [in check] are key, nobody gets anything out of that money spent, so we need to make sure that the right rally follows the right rally," he said.

He confirmed that Volkswagen would be backing a Brazilian round of the WRC, adding: "Brazil is a very important market for VW, so it would be good to have an event in Brazil, but it has to be right too for the security side, the safety side and everything.

"But, in principle, Brazil is a very important market and it would be good if we could get Brazil to fit into the calendar."

shares
comments
2012 WRC Rally Spain to include stage through centre of host town Salou

Previous article

2012 WRC Rally Spain to include stage through centre of host town Salou

Next article

Kimi Raikkonen hopes to compete in Rally Finland

Kimi Raikkonen hopes to compete in Rally Finland
Load comments

About this article

Series WRC
Author David Evans
Why the casualty of rallying's evolution should still be cherished Plus

Why the casualty of rallying's evolution should still be cherished

The WRC's support categories are in a process of streamlining that will spell the end of a formalised 2WD world championship-level category. While its relevance to the top level has been questioned for some time, that doesn't mean it should be swept quietly under the carpet

WRC
Apr 5, 2021
Why WRC's hybrid path could leave it at a crossroads Plus

Why WRC's hybrid path could leave it at a crossroads

With all three major manufacturers committing to the World Rally Championship’s hybrid era from 2022, the future of the series is assured for now, but it could lead to trickier twists and turns further down the road

WRC
Apr 1, 2021
How Tanak froze out the competition at the Arctic Rally Plus

How Tanak froze out the competition at the Arctic Rally

Ott Tanak made up for a disastrous Monte Carlo Rally by leading all the way on the snow-kissed stages of the Arctic Rally Finland and in the process hit back at an event Toyota had been expected to dominate

WRC
Mar 1, 2021
What to expect from the WRC's venture to the Arctic Plus

What to expect from the WRC's venture to the Arctic

This week's Arctic Rally Finland will bring the World Rally Championship into new territory. And, almost without exception, the service park can't wait for the subzero challenge to commence

WRC
Feb 25, 2021
How Ogier achieved a fitting Monte Carlo farewell Plus

How Ogier achieved a fitting Monte Carlo farewell

Against pandemic-shaped odds, the World Rally Championship season opener went ahead in Monte Carlo last weekend as a familiar face again took top spot. But for an emotional Sebastien Ogier, his record-breaking eighth win meant more than most

WRC
Jan 25, 2021
What to look out for in the 2021 WRC Plus

What to look out for in the 2021 WRC

As the 2021 World Rally Championship prepares to launch amid tight COVID-19 restrictions in Monte Carlo, here are the eight things unrelated to the pandemic that you should keep an eye on this year

WRC
Jan 21, 2021
Evans on the talking points of WRC 2021 Plus

Evans on the talking points of WRC 2021

He came close to the title last year, and now Toyota's Elfyn Evans gives his verdict on what to expect from 2021 as the World Rally Championship prepares to reconvene for the Monte Carlo season opener

WRC
Jan 20, 2021
Why Britain's continued WRC absence is a wake-up call Plus

Why Britain's continued WRC absence is a wake-up call

OPINION: With Rally GB dropping off the World Rally Championship calendar for the second year in a row, one of Britain's best-attended sporting events faces an uncertain future. It's an unfortunate situation that points to troubling times ahead

WRC
Jan 12, 2021