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If the follow-up album is the hardest for a new band that's made an impact with its debut, then the same logic can be applied to the second season of an all-new single-seater racing championship - and this is exactly the challenge facing W Series as its inaugural season draws to a close at Brands Hatch next weekend.
Via the controversy over its single-gender concept when it was launched, its big-name backers in David Coulthard and Channel 4, and its lofty mission statement to 'change the face of racing': from the get-go, W Series has been able to capitalise on heightened publicity and attention that is otherwise not afforded to other junior single-seater championships at a similar Formula 3 level.
And with five races done and a championship battle between Jamie Chadwick and Beitske Visser - who were arguably the most notable drivers in the 20-car field heading into the season - set to go down to the wire in a perfect-for-television finale, W Series can celebrate what has been, on the whole, a very successful debut year.
