W Series gains Williams F1 partner ROKiT as first major sponsor

The W Series has unveiled Williams Formula 1 team partner ROKiT as its first sponsor

W Series gains Williams F1 partner ROKiT as first major sponsor

The Global telecommunications company, which in addition to its Williams title sponsorship backs Venturi's Formula E team and sponsored six-time F1 world champion Lewis Hamilton's brother Nic in the British Touring Car Championship in 2019, has agreed a "multi-year" partnership with the all-female championship.

As part of what the series calls a "major" sponsorship agreement, ROKiT branding will appear on all 20 cars as well as every driver's overalls from next season.

Excluding the partners currently associated with the W Series, ROKiT becomes the first sponsor of the championship since it was launched in October 2018.

"We've been amazed by the progress made and the success achieved by W Series since it smashed into the world of motorsport, and we really want to be a big part of its future as it develops over the next few years," said ROKiT chairman Jonathan Kendrick.

"Like W Series, ROKiT is a young, ambitious, tech-driven company making waves at the leading edge of our industry, and this partnership is an absolute natural fit for us."

A W Series showcar featuring the ROKiT launch livery will be on display at the 2019 Autosport Awards at the Grosvenor House Hotel on Sunday evening.

The full race livery will then be unveiled ahead of the start of the 2020 season.

W Series CEO Catherine Bond Muir said: "We're thrilled to welcome ROKiT to W Series.

"As a high-tech, disruptive, customer-focused brand, ROKiT sits comfortably alongside W Series and its mission to change the face of motorsport and we're delighted that we'll be racing together in the coming years.

"It's also exciting to see a brand that's already present in Formula 1, Formula E and other well-established race series, recognising and supporting opportunities for women in sport, and taking immediate action.

"We expect this to be an emerging trend in 2020."

The series has announced an initial six-round calendar for its 2020 season, which will start at the new Igora Drive circuit in Russia in May, but will confirm additional races soon.

shares
comments
W Series champion Jamie Chadwick eyes Japan for extra 2020 races
Previous article

W Series champion Jamie Chadwick eyes Japan for extra 2020 races

Next article

Industry awards build W Series momentum for 2020

Industry awards build W Series momentum for 2020
How Chadwick's u-turn poses big questions for W Series Plus

How Chadwick's u-turn poses big questions for W Series

With two W Series titles under her belt, Jamie Chadwick appears to be the perfect candidate to break into FIA Formula 3. But a shock return to the series in 2022 appears a curious move – not just for her, but for the all-female series too

W Series
Feb 23, 2022
How W Series' standout star took the challenge to its champion Plus

How W Series' standout star took the challenge to its champion

Heading into 2021, much of the discussion around W Series centred on Jamie Chadwick and her fight for a second crown. Chadwick duly won out, but only after a season-long battle with Alice Powell, who came into the final double-header level on points and almost stole the show

W Series
Dec 2, 2021
How Chadwick’s second W Series title poses more questions than answers Plus

How Chadwick’s second W Series title poses more questions than answers

Jamie Chadwick successfully defended her W Series title as the series returned after a year out due to the COVID-19 pandemic. She saw off a fierce fight from Alice Powell to keep the crown but with both looking to climb the motorsport ladder, what is next for both the two star drivers and series itself?

W Series
Nov 29, 2021
How W Series can confront its biggest enduring issue Plus

How W Series can confront its biggest enduring issue

Two-time W Series champion Jamie Chadwick finds herself in a predicament. The Williams F1 development driver has more than proven herself in the all-female series and has little to gain from returning. But where should she go next? And how will the series move forwards if she elects to take up her reserved slot on next year's grid? Whatever she decides, it poses important questions for the series' future

W Series
Nov 5, 2021
The nightmare season of a W Series title favourite Plus

The nightmare season of a W Series title favourite

She came into 2021 as a W Series title contender, but Beitske Visser has had a frustrating season, marred by a horrific crash at Spa and floundering in 12th place in the drivers’ standings. After misfortune and on-track clashes, the Dutch driver wishes the season was just starting now

W Series
Oct 20, 2021
The rational brain of W Series' outside title bet Plus

The rational brain of W Series' outside title bet

As the only mum in W Series, Emma Kimilainen has a different perspective than many of her rivals. After her swashbuckling drive to victory at a sodden Spa, the Finn now has a real chance of getting into the title fight, and can call on an approach that has been a boost through myriad past disappointments

W Series
Sep 3, 2021
The comeback trail Brit making the most of a second chance Plus

The comeback trail Brit making the most of a second chance

After four years of making only irregular race appearances, Alice Powell had good reason to believe that her dreams of becoming a professional driver were over. But W Series has provided a second chance that she has firmly grasped, Powell's popular home win at Silverstone prompting the new series leader to look ahead to a bright future

W Series
Jul 30, 2021
Why W Series' champion is taking nothing for granted ahead of its return Plus

Why W Series' champion is taking nothing for granted ahead of its return

W Series is back this weekend after a year away. This time it’s supporting F1, and reigning champion Jamie Chadwick is up for the challenge of taking another title - but knows with higher stakes will come even more motivated opposition

W Series
Jun 24, 2021