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The new touring car series with FE in its sights

Eurosport Events chief Francois Ribeiro is not afraid of being bold, and he's certainly doing that with the new electric touring car series, Pure ETCR. It's a refreshing take that may be just what motorsport needs

Matt Kew Feb 28, 2020, 2:37 PM

Formula E has a new and noisy neighbour: Pure ETCR. In principle, there's really no need for an all-electric touring car series to step on the toes of its distant single-seater cousin. Rather, it's much easier to imagine them complementing one another on the same race weekend.

But Francois Ribeiro - head of Eurosport Events, promoter of Pure ETCR - doesn't want his new brainchild to play second fiddle to anything. It won't make its way on to a support package and it will co-exist alongside World Touring Cars.

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Author Matt Kew

Matt Kew is Autosport’s F1 Editor, a role he has held since March 2022 following stints covering Formula E, Extreme E and the British Touring Car Championship.

Matt joined Autosport in 2018 to work predominantly on the magazine, but his relentless quoting of Alan Partridge meant office colleagues soon thought he would be better-suited to increased field work.

Needless to say, Matt had the last laugh when he won the Motorsport UK Young Journalist of the Year Award in 2019.

His interest in motorsport was sparked by regular trips to watch ASCAR crash around Rockingham’s banked oval.

Matt read politics and philosophy at the University of Sheffield - receiving first-class honours for his dissertation assessing the lack of female participation in top-tier motor racing.

He covered a wide variety of national race and rally meetings for Autosport as a freelancer before joining full-time. His best efforts to argue the merits of historic racing are undone by a questionable taste in music and James Bond actors.