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The new touring car series with FE in its sights

Eurosport Events chief Francois Ribeiro is not afraid of being bold, and he's certainly doing that with the new electric touring car series, Pure ETCR. It's a refreshing take that may be just what motorsport needs

Formula E has a new and noisy neighbour: Pure ETCR. In principle, there's really no need for an all-electric touring car series to step on the toes of its distant single-seater cousin. Rather, it's much easier to imagine them complementing one another on the same race weekend.

But Francois Ribeiro - head of Eurosport Events, promoter of Pure ETCR - doesn't want his new brainchild to play second fiddle to anything. It won't make its way on to a support package and it will co-exist alongside World Touring Cars.

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