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Formula E has a new and noisy neighbour: Pure ETCR. In principle, there's really no need for an all-electric touring car series to step on the toes of its distant single-seater cousin. Rather, it's much easier to imagine them complementing one another on the same race weekend.
But Francois Ribeiro - head of Eurosport Events, promoter of Pure ETCR - doesn't want his new brainchild to play second fiddle to anything. It won't make its way on to a support package and it will co-exist alongside World Touring Cars.
What's more, the implications from his less-than-subtle jabs during a launch event in Paris is that Pure ETCR is here to show FE the error of its ways.
