In years gone by, Honda Racing sometimes found themselves grabbing the limelight for all the wrong reasons - after promising the Earth prior to each season but then failing to fulfil their expectations. For 2007, they are doing things very differently.
This time they are actually delivering the Earth with a radical new environment-based livery. For 2007, the RA107 will become the 'Earth Car', featuring a view of the world from outer space, as Honda bids to increase awareness of the world's environmental issues.
They are breaking Formula One's sponsorship mould and replacing the traditional 'sponsors give money in exchange for space on the car' mantra with a whole new concept. It is a brave move, and it is one that is likely to leave opinions divided among racing fans.