The 2007 season could not come quick enough for the people at Williams. Last year, strong pre-season testing form developed high expectations that the Cosworth-powered machine simply could not live up to. The season proved to be a real let down and the team hung their heads as a lack of pace and chronic unreliability proved impossible to hide.
Hide, though, is something that Williams do not do. The team's principal players openly admitted at last week's launch that their failures in 2006 were unacceptable and there was a clear cry of 'must do better' as the wraps came off the new Toyota-powered FW29, the car that must get the team back on track.
The now departed FW28 struggled with aerodynamic efficiency - the wings would produce downforce but at great cost on drag, slowing the car's top speed and hindering lap times. Equally, their all-new seamless gearbox and the car's hydraulics stopped the car all too frequently in races.