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Renault boss Flavio Briatore has won plenty on track - and has a growing number of admirers off it. His ruthless determination to succeed has never come at the expense of his personality - and Formula One is so much better off for him remaining at the helm of the French team.
The Italian faces different challenges this year, though, with Fernando Alonso gone from the team and Heikki Kovalainen having been brought in. It is going to be a tall order repeating the successes of the past two seasons, but Briatore is up for it.
And, holding court with the British media at the official launch of the team's new R27 in Amsterdam this week, Briatore made it clear he is as fired up - and cheeky - as ever."
