Matt Bishop: Let's start with TV, because it's so important in terms of getting the fan base back. Jim, what do you need to make Formula 1 put more bums on sofas?
Jim Rosenthal: First of all, continuity of coverage. Some races are done by Bernie's organisation and some aren't, which means viewers can't be sure whether they'll get a polished show each weekend.
Jim Wright: I think we're a long way behind NASCAR and some other forms of motorsport in terms of the use of on-board cameras and production.