Honda formally unveiled their new car for 2008 at their factory earlier this week. After a torrid 2007 with few points-scoring results, the team have recruited and regrouped to attack the forthcoming seasons.
Meanwhile, the car's livery and the corporate sound bites were all marketing-led. A small tag line adorning the bargeboard perfectly summed up their technical approach for 2008 - 'Powering dreams one lap at a time'.
The team have taken a technical step backwards in order to go forwards. Progress will be slow, but they are moving in the right direction.