IndyCar owners sign new executives for motorsport division

Hulman and Co CEO Mark Miles has completed the formation of the leadership team that will steer the company's motorsport division, which includes the IndyCar Series and Indianapolis Motor Speedway

IndyCar owners sign new executives for motorsport division

Former Ford marketing executive CJ O'Donnell has been named as Hulman Motorsports' chief marketing officer, while Jay Frye, whose motorsport experience includes setting up the Red Bull NASCAR team, will serve as chief revenue officer.

"We've set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward," Miles said.

"Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors.

"Our team is in place, and there's no offseason as we prepare for 2014."

O'Donnell, who will oversee a combined IndyCar and IMS marketing and communications department, most recently served as Ford's group marketing manager for electrical vehicles.

His 20-year career with the company also included roles with the Jaguar, Lincoln and Mazda brands, and he said that his initial priority was to consolidate IndyCar and IMS' identities.

"Initially, I'll focus my energy on a common brand and clear message for our fans," he said. "This will include working together with our key stakeholders and ensuring marketing alignment among teams, drivers, sponsors and venues."

Frye was the Red Bull team's general manager between 2008 and 2011, and prior to that spent 12 years leading Sprint Cup team MB2 Motorsports.

"INDYCAR's value proposition for sponsors is second to none as it provides fans with a great racing product, and with IMS, we have incredible history and tradition," Frye said.

"For our teams and fans, we will work hard to bring sponsor/partners into the sport that will enhance the overall fan experience. It's an exciting opportunity, and I look forward to being a part of the team."

Like O'Donnell, Frye will oversee a combined IndyCar/IMS team responsible for sponsorship sales, licensing and account services.

shares
comments
Rahal team signs top IndyCar engineer Bill Pappas from Dale Coyne
Previous article

Rahal team signs top IndyCar engineer Bill Pappas from Dale Coyne

Next article

IndyCar alters test rules for 2014, including Lights driver bonus

IndyCar alters test rules for 2014, including Lights driver bonus
How Ericsson achieved Indy immortality as Ganassi's main man stumbled Plus

How Ericsson achieved Indy immortality as Ganassi's main man stumbled

Chip Ganassi Racing team was strong again in the Indianapolis 500, with poleman Scott Dixon and reigning champion Alex Palou leading almost three quarters of the race between them. But when dominator Dixon was penalised for pitlane speeding, ex-Formula 1 driver Marcus Ericsson stepped up to score the biggest win of his career and seize the IndyCar points lead

IndyCar
May 30, 2022
Ranking the top 10 IndyCar drivers of 2021 Plus

Ranking the top 10 IndyCar drivers of 2021

In an enthralling 2021 IndyCar campaign, the series bounced back from its COVID-19 truncated year prior and Alex Palou defeated both the established order and his fellow young guns to clinch a maiden title. It capped a remarkable season with plenty of standout performers

IndyCar
Nov 21, 2021
How F1's other IndyCar exile finally unlocked his potential Plus

How F1's other IndyCar exile finally unlocked his potential

Romain Grosjean's swashbuckling rookie year in IndyCar captured the imagination of many in 2021. But another ex-Formula 1 driver whose potential was masked by five years of toil in, at best, middling machinery also enjoyed a breakout year in 2021 - winning twice and finishing sixth in points. Here's how Marcus Ericsson finally delivered on his promise

IndyCar
Nov 16, 2021
How Ganassi's relentless new champion outfoxed IndyCar's best Plus

How Ganassi's relentless new champion outfoxed IndyCar's best

IndyCar sophomore Alex Palou stunned by overcoming team-mate Scott Dixon and the rest of a white-hot field in 2021. He was consistently fast and crucially showed a level head, rebounding well from setbacks to put himself in a near unassailable position entering the final round

IndyCar
Nov 4, 2021
Have Harvey and RLL formed IndyCar’s next winning match-up? Plus

Have Harvey and RLL formed IndyCar’s next winning match-up?

Despite appearing to have an IndyCar job for life with Meyer Shank Racing, Jack Harvey’s departure and move to Rahal Letterman Lanigan Racing sparked plenty of debate. However, Harvey's and RLL's combined strengths could prove to be a winning combination - if they get the balance right

IndyCar
Oct 17, 2021
Remembering Dan Wheldon and his last and most amazing IndyCar win Plus

Remembering Dan Wheldon and his last and most amazing IndyCar win

Saturday 16 October marks the 10th anniversary of Dan Wheldon’s death. David Malsher-Lopez pays tribute, then asks Wheldon’s race engineer from 2011, Todd Malloy, to recall that magical second victory at the Indianapolis 500

IndyCar
Oct 16, 2021
Why Kyle Kirkwood is America's new IndyCar ace-in-waiting Plus

Why Kyle Kirkwood is America's new IndyCar ace-in-waiting

Kyle Kirkwood, the record-setting junior formula driver, sealed the Indy Lights championship last weekend. But despite an absurdly strong junior career and scholarship money, his next move is far from clear

IndyCar
Oct 6, 2021
Why IndyCar title glory is just the start for Ganassi's new star Plus

Why IndyCar title glory is just the start for Ganassi's new star

Newly-crowned IndyCar champion Alex Palou has been lauded as a complete driver and veteran-like in only his second season. The 24-year-old is still in the early days of his career, but the parallels are there for all to see with his six-time champion Chip Ganassi Racing team-mate who has been CGR's team leader since 2014

IndyCar
Sep 28, 2021