Plato's secrets of sponsorship
Getting financial support for your motorsport is about more than just putting stickers on a car. JASON PLATO knows more than most, and is your guide to a complicated business
Sponsorship has been utterly crucial to my career. Ducking, diving, selling and marketing basically got me the opportunity to do the business in Renault Spiders.
At various stages through my professional career, when things have gone tits up - like when SEAT pulled out and there were no other seats around - I've had to get my arse in gear and put deals together.
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