Motorsport.tv appoints Kevin Annison as new president

Former FOX Sports/SPEED Channel television network and digital media executive Kevin Annison will join Motorsport Network to spearhead the group's planned expansion in traditional and internet television as the President of Motorsport.tv

Motorsport.tv appoints Kevin Annison as new president

The appointment of Annison comes one week after former NASCAR Digital Media Vice President, Colin Smith, joined Motorsport Network as CEO.

The key management appointments highlight the massive growth Motorsport Network has experienced in the past two years. The network has become the world"s largest independent automotive and motorsport-related digital platform, connecting hundreds of millions of people that love motorsport and cars.

Motorsport Network acquired European cable network Motors TV last year and Annison will lead the team as the newly renamed Motorsport.tv expands from its European cable and satellite roots, to a global internet television network reaching large and small screens of race fans around the world.

Motorsport.tv already reaches 31 million homes in 42 different countries throughout Europe via cable and satellite and showcases more than 125 different motor racing championships.

"I'm very excited to help expand Motorsport.tv networks reach by tapping into the large and passionate global motorsports and auto enthusiast audience," Annison said.

"In 2001, I was part of the acquisition team when FOX Sports purchased Speedvision and we rebranded and launched SPEED Channel. My new role at Motorsport.tv will be very similar except we are now creating a global network rather than just a North American platform.

"The television landscape is radically changing and the traditional cable and satellite distribution is evolving rapidly. Motorsport.tv will focus heavily on digital-consumption, be very user-friendly, and will showcase the action on any device, anywhere, any time.

"As part of Motorsport Network, we have an incredible opportunity to link what we're doing on Motorsport.tv with digital, print, data, commerce, social media and live events because of the motorsport audience 136 million page views every month."

Annison not only played a major role in the acquisition, relaunch and relocation of SPEED Channel from 2001 through 2004, he also served as Vice President and General Manager of the digital media division and oversaw the launch of SPEED2.com - the internet television OTT (over-the-top) network dedicated to motorsports.

He also managed the network's expansion into live & multi-camera streaming; multiplatform rights renewals with NASCAR, Formula 1 and MotoGP; the launch of mobile apps; the creation of video and video-on-demand channels on cable television, Apple TV, Hulu and YouTube and is also a renowned expert in digital and social media business models.

"Motorsport Network has an amazing array of brands within the portfolio that are now under the one umbrella," Annison said.

"The ability to leverage these large, active, international audiences and complement it with television is the perfect recipe for success that will give us a massive voice to promote our content offerings to the entire motorsport community worldwide.

"We're going to be very innovative and adapt to the changing face of media. We are going to create content that is designed to go from traditional linear television to digital and back again."

Motorsport Network CEO Smith welcomed the appointment of Annison who he believes will play an important role in the network"s future growth.

"We're thrilled to welcome Kevin to the team. Having somebody with his experience and knowledge of motorsport, television and the rapidly changing digital marketplace will be a huge help in our future expansion," Smith said.

"His experience in finance, programming, productions, operations and digital is just what we need to take Motorsport.tv to where we want to be.

"Our plan is to give the fans what they want, when they want - to take them trackside to witness the action wherever they are. Motorsport.tv and Motorsport Network will also provide brands with an incredibly broad multi-media opportunity to reach this fast-growing audience."

shares
comments
Super Formula plans even faster new car for 2019
Previous article

Super Formula plans even faster new car for 2019

Next article

Robby Gordon gets Australian visa ban for burnout incident

Robby Gordon gets Australian visa ban for burnout incident
The 2022 Autosport Awards winner using Esports as a launchpad Plus

The 2022 Autosport Awards winner using Esports as a launchpad

A trail blazed in Esports has inspired a revamp of the annual prize that aims to discover the best young engineering talent. Autosport met Autosport Williams Engineer of the Future winner Michael Preston

General
Jan 18, 2023
The plug in and play stand-ins who got their timing just right Plus

The plug in and play stand-ins who got their timing just right

Nyck de Vries’s Italian GP exploits weren’t the first post-eleventh-hour call-up in motorsport history, and won’t be the last either. Here are some offbeat tales from the past

General
Dec 26, 2022
Porsche’s hopeful Le Mans future meets its illustrious past Plus

Porsche’s hopeful Le Mans future meets its illustrious past

Rising sportscar star Adam Smalley had to pinch himself when offered the chance to drive the car that won the world’s most famous enduro in 1987

Historics
Sep 6, 2022
Why romanticism isn't the key factor in Lola’s racing return Plus

Why romanticism isn't the key factor in Lola’s racing return

The iconic Lola name is being relaunched after it was taken over by new ownership. Part of that reboot is a planned return to racing, though the exact details of this are still to be finalised - though its new owner does have a desire to bring the brand back to the Le Mans 24 Hours. But romanticism doesn't appear to be the driving force behind this renewed project...

General
Jul 14, 2022
Rating the best drivers of the century so far Plus

Rating the best drivers of the century so far

Autosport's Top 50 feature has been a staple of the magazine for the past two decades since its first appearance in 2002. Here are the drivers that have featured most prevalently during that time

General
Jan 7, 2022
The best motorsport moments of 2021 Plus

The best motorsport moments of 2021

Motorsport produced one of its greatest years of all-time in 2021 despite a backdrop of ongoing COVID-19 challenges and an ever-changing racing landscape. Through the non-stop action Autosport has collected the finest moments from the past 12 months to highlight the incredible drama and joy motorsport generates

General
Dec 31, 2021
The racing comeback artists who resurrected long-dormant careers Plus

The racing comeback artists who resurrected long-dormant careers

Making it in motorsport can be tough, and sometimes drivers move elsewhere before their best chance arrives. Here are some of those who made it back

General
Dec 26, 2021
The hidden racing gem attracting ex-F1 heroes Plus

The hidden racing gem attracting ex-F1 heroes

It’s rarely mentioned when it comes to assessing the best national contests, but the Brazilian Stock Car series that reaches its climax this weekend has an ever-growing appeal. Its expanding roster of ex-Formula 1 names has helped to draw in new fans, but it's the closeness of competition that keeps them watching

General
Dec 10, 2021