Motorsport Experiences acquires SportStadion

Following the acquisition of BookF1.com in May this year, Motorsport Network is rapidly building its international motorsport ticketing and experiences platform, Motorsport Experiences, with the addition of the leading Dutch operator, SportStadion

Motorsport Experiences acquires SportStadion

As part of Motorsport Network, SportStadion has significant growth capacity by expanding its ticketing operations into the 21 markets in which the Network has a presence, as well as providing the capacity for SportStadion to speak to fans in Motorsport Network's 17 languages.

The acquisition extends to SportStadion's CRM database which will provide Motorsport Network with new cross-selling opportunities while adding critical mass in ticketing and experiential events in another key racing market. The SportStadion agreement also brings an official relationship with Max Verstappen into the new operation.

The combined might of BookF1.com and SportStadion provides fans with an unmatched point of access into motor racing by providing a range of Motorsport Experiences services from ticketing & travel to bespoke opportunities including wholly managed fan villages, campsites, grandstands and appearances from race drivers.

SportStadion is led by CEO and shareholder, Stefan van den Berg, who will remain with the business and will assist with the growth and development of the Motorsport Experiences proposition for racing fans. The company has recently delivered a sell-out experience at the Austrian Grand Prix with a 17,500 seat Max Verstappen Village complete with branded grandstands and circuit-side accommodation for 4,600 guests.

On joining Motorsport Network, Stefan van den Berg said, "Adding SportStadion to Motorsport Experiences will allow us to accelerate the delivery of new fan engagement products and services internationally, drawn both from our long experience and of course the insight of our new partners in the group. If we connect these great opportunities for racing fans to the biggest motorsport audience in the world, then I believe we will all benefit from the power of the 'Network' effect."

The ticketing and travel packages offered by Motorsport Experiences will add to the extensive and growing bundle of fan-focused services that include premium motorsport content courtesy of Motorsport.tv, Motorsport.com Prime, Autosport.com Plus and MotorsportImages.com.

James Allen, President of Motorsport Network said, "This acquisition of SportStadion is another vivid example of our unique convening power within motorsport. 17,500 Dutch fans travelling to Austria speaks for itself. The developing Motorsport Experiences business compliments our media platform and is proof positive of our intent to build the very best and most comprehensive set of services for racing fans to access the sport they love. Motorsport Experiences promises to be the cornerstone of our experiential offer and we are growing it with the highest calibre of businesses."

shares
comments
How mechanical sympathy improves speed

Previous article

How mechanical sympathy improves speed

Next article

Electric GT's EPCS field to grow beyond Tesla in future seasons

Electric GT's EPCS field to grow beyond Tesla in future seasons
Load comments

About this article

Series General
The F1 and Indy 'nearly man' that found contentment in Japan Plus

The F1 and Indy 'nearly man' that found contentment in Japan

Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands

General
Feb 27, 2021
The female all-rounder who arrived "too early" Plus

The female all-rounder who arrived "too early"

From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...

General
Feb 17, 2021
How Radical's latest machines fare on track Plus

How Radical's latest machines fare on track

The lightweight sportscar manufacturer has not rewritten the rulebook with its latest machines, but the new SR3 XX and SR10 still provide a step forward on its previous successful models

General
Feb 8, 2021
The real-life racing rogues stranger than fiction Plus

The real-life racing rogues stranger than fiction

The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them

General
Jan 31, 2021
How a GP is thriving in a COVID-free territory Plus

How a GP is thriving in a COVID-free territory

The New Zealand Grand Prix's mix of rising talent and big-name stars thrilled the crowds (yes, remember crowds?) assembled for the Toyota Racing Series meeting at Hampton Downs last weekend and left distant observers craving a repeat

General
Jan 26, 2021
How a much-changed Macau GP kept the party going Plus

How a much-changed Macau GP kept the party going

OPINION: The 67th edition of the Macau Grand Prix might have been a largely muted affair to the outside world without its international influx and star line-ups, another victim to the COVID-19 pandemic, but organisers deserve huge credit for keeping the party going

General
Nov 24, 2020
Engineer's view: Motorsport's revolutionary braking tool Plus

Engineer's view: Motorsport's revolutionary braking tool

Although brake pressure and temperature logging is commonplace, measuring and understanding braking performance hasn't been so straightforward. But that's about to change following the introduction of a groundbreaking new sensor

General
Oct 1, 2020
The high-tech materials helping Renault in its F1 rise Plus

The high-tech materials helping Renault in its F1 rise

The Renault F1 team is at the vanguard of innovative solutions pushing development of the V6 turbo hybrid engine rules, embracing the full potential of material science in its bid to get back to the top

General
Sep 29, 2020