Autosport International Connect virtual show starts next week
The countdown is on for Autosport International Connect, the virtual show that takes place on Wednesday and Thursday next week.
The online-only ASI Connect is a digital networking event for the motorsport industry on 10-11 March.
Trade registrations have been open since mid-January, with free invitations sent to 15,000 motorsport industry professionals, who will receive a six-month Autosport Plus subscription if they register up to 10 March.
The inaugural ASI Connect, organised and promoted by Motorsport Network, is helping to fill the breach left by the Autosport International show at the Birmingham NEC. After 30 years of huge success, that event could not be held this year due to the coronavirus pandemic, but returns on 13-16 January 2022.
ASI Connect operations director Mandy Cox said: “For three decades, Autosport International has connected the motorsport and automotive tuning world at the start of every season.
“ASI Connect will do the same but in an innovative online format. We have 15,000 high-level, industry leaders in attendance every year at Autosport International, and the free registration will be offered to these influential industry professionals.
“ASI Connect highlights Motorsport Network’s ‘digital-first’ approach to create an event that combines our motorsport heritage with forward-thinking content.”
The prestigious Motorsport Leaders Business Forum moves online to ASI Connect for 2021, while the professionals can network with virtual exhibitors, participate in debates on the future of the sport, and share knowledge at speeches and panel discussions during the two-day event.
During ASI Connect, visitors will book appointments on each exhibitor’s virtual stand and build trade relationships through the bespoke ASI Connect app.
“In future years, we expect the virtual ASI Connect to complement the physical Autosport International show,” added Cox. “It is not a replacement, but an addition to the growing Autosport family.
“ASI Connect will have an even more international reach than the regular show as the online platform makes it easy for all corners of the world to connect, particularly in a challenging time for travel.
“Before launching ASI Connect, we conducted in-depth research into attitudes towards virtual events. 87% of virtual exhibitors regarded such events as successful in generating business opportunities.”
Exhibitors can book their virtual stand at ASI Connect and discuss sponsorship opportunities with our sales team by contacting autosport.international@autosport.com, or through www.autosportinternational.com.
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