Earlier this week Mercedes teased its fans by showcasing a concept livery on its Formula E show car at the Geneva Motor Show. While the colour scheme itself was underwhelming, the fact that the manufacturer is now in a position to build up its marketing might around FE demonstrates once again that the electric championship is approaching an exciting new phase.
For the 2019/20 season Mercedes - and fellow manufacturer Porsche - will finally join FE. Mercedes will have a second high-profile global championship, running alongside its Formula 1 behemoth, and FE will be bursting with entries from many of the most famous marques from motorsport history.
But while Mercedes and Porsche both announced their intentions to join FE in the same period - in late 2016 and mid '17 respectively - they have taken very different approaches to their preparations for their full works entries. Porsche claims it "never" considered running a feeder team ahead of season six, but Mercedes-affiliated HWA gained the 11th berth for the current season. HWA will run the Mercedes FE race squad from next season and has always maintained that the current campaign would be a learning year to make sure it was fully prepared.