He ran Jack Harvey close for the British Formula 3 title this year - so close that the young Englishman had to sweat it out until the last lap of the final race. Yet, despite his three seasons in BF3, not too much is known about Jazeman Jaafar on UK shores.
The perception is sometimes, unfairly, of a Malaysian simply being bankrolled by state oil company Petronas. But the reality is that he has to perform to keep that backing, in the same way as any Red Bull junior has to - in fact, his first exposure to Petronas resulted in a stinging rejection from its scholarship scheme. But he's bounced back, worked hard, and his performances this year, his third with top team Carlin, have been high-quality.
Those perceptions are perhaps in some way down to the fact that he's not the paddock's most garrulous individual. Yes, he's courteous, but his intense way of focusing on his job means he doesn't belong to any of the paddock's cliques, like the Brits or the Latins, who like to share a joke together when they're not in the cockpit. As a result it can be hard to dig beneath his surface.
But find Jaafar off-duty, and his courtesy morphs to an easy charm. He's becoming increasingly secure of his place and respect within a sport he loves, and celebrates his 20th birthday this weekend in the happy knowledge that he enter next week's Macau Grand Prix as a dark horse on his switch to Japan's famed TOM'S team. It's his fifth visit to the Asian streets (two trips in F3 so far; two in Formula BMW) - now could be his time.
It's the latest step in a logical career path, the sort of structured programme that perhaps eluded countrymen Alex Yoong and Fairuz Fauzy as they headed to their own faltering steps in Formula 1. It should mean that, if he reaches the pinnacle of the sport, 'Jaz' is well prepared to make the most of it.
Alex Yoong is the only Malaysian to race in F1 so far © LAT
Unlike Yoong and Fauzy, there was no family involvement in the sport for the Jaafar clan. It was something he chose because he was obsessed with it. "I always had a passion for cars as a kid," he says. "My dad and older brother were into bikes - Harley-Davidsons, just like The Wild One!
"One day when I was six years old I got invited to a go-kart track at Shah Alam by one of my father's friends who did it as a hobby. I saw kids just a little bit older than me racing. I was so shocked - they were seven, eight, nine years old and they could actually drive. So I hopped into one, I could reach the pedals and my dad said, 'Do you want to have a go?' and I said, Sure!'
"I started the next week with a 60cc kart and it built from there really. It started off as a hobby, and then when I began winning races the year after I told my dad, 'I want to be a Formula 1 driver.' He was stunned and my mum was, 'Wow, are you serious?' And that's it - it's been a great journey all the way here."
This journey encompassed an early end to his karting career. Jaafar switched to the Asian Formula Renault series for 2006 and scored four podium finishes - at the age of 13!
"The level of go-karting in Asia was still developing at that time," he explains, "and we were looking for options to come to Europe. I did a bit in Belgium and France, but I couldn't afford to miss school and travel to Europe all the time - it's too expensive and I still needed to finish my studies.
"I knew Jack [Harvey] from karting and a few other competitors, but the main difference is that they lived near their teams, so they could gel and bond with them. The difference I had was I had to fly from Malaysia on a Tuesday, arrive on a Wednesday with jetlag so I'd be sleeping, then Thursday you're already going to the track.
"So the next thing was cars. Yes I was 13, but I went for a test in the Formula Renault and I was on the pace. My dad thought it was an option that was worth doing and we took the risk."
At the ripe old age of 14, he then switched to Formula BMW and won the Asian title driving for the Meritus team of colourful Irishman Peter Thompson.
Formula BMW was Jaafar's springboard into European racing
"Petronas had a racing school in Malaysia called the Petronas Formula Experience," says Jaafar. "It was like a Red Bull shootout: 24 drivers cut down to the final three, who would be put in the race cars run by Holzer Rennsport. But I wasn't selected. I was quite upset.
"So we had to find sponsorship from other ways - a little bit here and there - and finally we had enough to do the championship. When I won the BMW Asia title, that's how I got onto the Petronas programme and I've had to keep on performing."
Jaafar raced in Formula BMW Europe in 2008 and '09, the first season placed with Holzer by Petronas, the second with Eifelland Racing: "Eifelland was my choice - they had run Sebastian Vettel and many good drivers in the past. The owner, Albert Hamper, is a great guy and I enjoyed my time with them. I had some bad luck in the races but learned a lot that year - I made a big step up, enough to get a drive in F3 really."
Critically, Jaafar had moved to London for his second season in FBMW Europe - his sister had graduated from university and was working in the capital, and took over the role as her little brother's legal guardian. Just as important, the family had formalised a deal with French former F3 star Bruce Jouanny, who since then has acted as Jaz's driver coach and taken care of his racing matters in Europe.
Jaafar's story of his first dealing with Jouanny betrays an endearing 'anorak' tendency from a Kuala Lumpur kid. "I met Bruce when I was 12," he says. "When I was karting I popped up to one of the Formula BMW races. Bruce was good friends with Peter Thompson; he was coaching his young drivers. We got along really well.
"I'm a big racing fan and I learned a lot of it from reading, so I knew quite a bit about him already, and I asked him about his time in World Series and the GP2 testing he did. He was so surprised I knew a lot about him before I even met him, and from there we kept in touch. I see him more as a brother at the track."
Jaafar's mentor Jouanny drove for Carlin in what was then the World Series by Nissan © LAT
Jouanny, who raced with Carlin in World Series by Nissan in 2003, played a key role in Jaafar joining the team for 2010. "The one thing I envy about European drivers is that they always have the links with the big teams," says Jaafar. "Although I had a backer, we still didn't have the contacts to open doors. It was really tough.
"I'm glad I met Bruce, because he guided me and my dad a lot. Trevor's a great guy; when I did Formula Renault at 13, he saw the news on the internet and he was shocked. Bruce helped me go there after Jack Cunningham, the A1 Team Malaysia stakeholder, helped introduce me to Trevor.
"Without them it's tough, coming from a small country [in motorsport terms], to make a big career. I didn't know it would be this hard, but I've enjoyed learning each day, meeting new people and making new friends and seeing Formula 3 as my full-time job from 17 years old, which is mega!"
Jaafar mothballed his studies in graphic design when he graduated to F3. In 2011 he made progress so that he finished sixth in his second season. That wasn't enough to move on, and Petronas suggested a third year.
It's important to remember that, having missed out almost totally on all those years of European karting enjoyed by his peers, Jaz is making up for lost time. Going into 2012 there was still depth to his learning curve, and he knew what he needed to address to make the jump to title contender.
"My target was to win it really," he says. "I'd worked hard to be a frontrunner and it wasn't quite there, so whatever missing aspects I had I tried to improve on. I practised on cold tyres, I practised on starts; the reversed-grid races were key because they counted for full points, so I had to be brave and ready to fight in them."
He did, making some superb manoeuvres on opening laps as others tentatively probed for openings while being careful not to risk too much. The approach gained him a lot of points, but also resulted in the final-round collision at Donington with Alex Lynn that dealt him a hammerblow in the title fight. But it's not this incident he looks back on with regret.
The Norisring was a low point of Jaafar's season © LAT
"I think Norisring was the low point of the season," he says. "Qualifying didn't go well for us, or any of the British teams really. It was tough fighting in the middle of the field, but at the same time calculating where you were among the British F3 drivers. All the drivers took a lot of risks; I took a lot of risks. I couldn't see anything in the wet race and that's why I crashed, the same with Jack. That's one event where if I could go with a different approach, I might do a little bit better."
Interestingly, despite the culture differences between Malaysia and other Asian countries, Jaafar identifies with those other old Carlin favourite sons - Japan's Takuma Sato and India's Narain Karthikeyan. He also ascribes much of his progress to Carlin engineer Jimmy Goodwin, who has worked on his Dallara-Volkswagen for each of these past three seasons.
"He's had a bit of experience with Asian drivers in the past, starting from Shinya Hosokawa [in 2002], so he knows how to get the best out of us," he says.
But there's going to be a (perhaps temporary) severing of the apron strings for Macau as Jaz lines up with TOM'S, winner of the race five times in the past. The Toyota engine is always strong on the long straights, and the team's Yuichi Nakayama - who will drive the sister car in Macau - is coming off the back of five successive end-of-season victories in Japan.
The team is also backed by Petronas, but Jaafar says this is incidental: "I've been in contact with the TOM'S guys for a while. Honestly, I know a lot of people say it's because of the Petronas connection but it was actually between TOM'S and us that I got the drive, and we had to ask Petronas permission and they said, 'Why not? Go for it.'
"They've been developing their car a lot and the last few races have gone well. They've been putting everything together so I'm really looking forward to it. TOM'S has such a big history so to be part of it is incredible."
Formula Renault 3.5 with Carlin could be Jaafar's next move
In the meantime, Jaafar also did a tidy job on his maiden Formula Renault 3.5 Series test with Carlin at Barcelona. Although there has been talk of sampling GP2, it looks more likely that he will be placed in FR3.5 by Petronas for 2013. And if that's the case, don't bet against him getting a Carlin seat.
Another step on the road to F1? Well... it's possible, but Jaafar knows it's going to take more backing from his homeland to clear that hurdle. Yes, there is a small link to Mercedes via Petronas, but to date it hasn't gone much further than attending a few grands prix and affording good PR back home.
"The support of Petronas has been incredible," he says. "Without them I wouldn't be racing in Europe. If I hadn't won the championship in BMW Asia I'd probably be a graphic designer now!
"A few years ago you'd never have imagined drivers from Mexico or Venezuela getting to F1. I think it's an incredible investment - they put the backing into Sergio Perez and now he's in a McLaren, putting Mexico on the world sporting map.
"But I still lack support from my country - Petronas are great but we need other consortiums to support young drivers. Malaysia still lacks a bit of understanding of the sport.
"Alex and Fairuz were really talented drivers, but Alex was rushed into it, although he was incredibly good in A1GP. Same with Fairuz - he lacked that final bit of backing to take him further. My backers are great - they understand that it's important to give a driver time to develop rather than rush him through the sport."
Here, then, is a driver who will be well prepared for the final step - if his country has the capacity to put him there.